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VictoriasSecret2

I should have seen this one coming. My first red flag went up last November when Justin Beiber, the teen icon that’s worshiped by nearly every American girl under the age of 14, tweeted that he was getting ready to sing at the highly provocative Victoria’s Secret Fashion Show.

Within minutes, Beiber was on stage performing alongside scantily-dressed Victoria Secret Angels, while millions of young girls – 80 % of whom struggle with body image – eagerly watched at home. The not-so-subliminal marketing message was sent: I like Justin Beiber, Justin Beiber likes Victoria’s Secret, and therefore I should buy Victoria’s Secret.

However it would be years before these young Beiber fanatics, with their tiny pre-puberty frames, could indulge in Victoria’s Secret sexy lingerie…at least that’s what America believed…until now. As of this spring, the risqué brand will launch an undergarment line aimed specifically at pre-teens and young teen age girls. And lest you think that Victoria’s Secret has toned down their recognizably racy style to appeal to this younger demographic, think again.

The new brand called, “Bright Young Things,” includes lace black cheeksters with the word “Wild” emblazoned on it, green and white polka-dot hipsters screen printed with “Feeling Lucky?” and a lace trim thong with the words, “Call me” on the front.

Chief Financial Officer Stuart Burgdoerfer of Limited Brands, of which Victoria’s Secret is a subsidiary, announced the company’s new marketing demographic at a recent conference, claiming about younger girls:

“They want to be older, and they want to be cool like the girl in college, and that’s part of the magic.”

So based on Burgdoerfer’s logic, would it also be “magical” to make alcohol available to our preteens so that they can be “cool like the girl in college?” What about condoms, co-ed showers, and marijuana? While it’s true our young girls do observe older teens for social cues and trends, does that obligate us to gratify their curiosity with content that’s mature beyond their years?

While Burgdoerfer may try to sell the notion that Victoria’s Secret is only responding to market demands for middle school lingerie, it was just a few years ago, that Victoria’s Secret claimed they would never try to appeal to a pre-adolescent market. “We don’t market to that age group,” said Anthony Hebron, a Victoria’s Secret spokesman. David A Morrision, who at the time was President of Twentysomething, a company focused on marketing to young people, and had studied the Victoria’s Secret product line reassured concerned parents, “If Victoria’s Secret is blatantly catering to 7th and 8th graders, that might be considered exploitative.”

But that was then and this is now. With young teens representing about $335 billion worth of spending power, according to Retail Analyst Hitha Prabhakar, there is money to be made, loyalty to be won, and an entire consumer group to milk and manipulate. Apparently, exploiting young girls with beginner-level lingerie in hopes that they will deliver a lifetime of loyalty to Victoria’s Secret was too big a temptation for Burdfoerfer to refuse – dollar signs overrode decency.

While Victoria’s Secret isn’t the first retailer to peddle sexy undergarments to young girls, their line is perhaps the most sophisticated, resembling more closely the lingerie that these girls might see in their moms’ closets. In fact, when NBC’s TODAY show reported on the “Bright Young Things” product launch, the reporter admitted, “The latest campaign features underwear too racy to show here.”

If it’s too inappropriate for NBC to show on their morning program, that’s probably a good indication that our young girls shouldn’t be wearing it…and moreover, Victoria’s Secret shouldn’t be selling it. As a mom of a 14 year old, I’m wondering where are the cries of moral responsibility and societal ethics. We certainly hear our fair share about corporate responsibility when it comes to the food and drinks marketed to our children, why does that same principle not apply to what apparel we peddle to our tweens?

Our country is replete with an unprecedented number of young girls suffering from eating disorders and body mutilation, while pushing the limits of sexual promiscuity. Is this racy underwear modeled by unrealistically thin girls really the best that we have to offer our girls? In this age when female sex trafficking is becoming a wide-spread crisis, reaching into the depths of our inner cities, is it really responsible for Victoria’s Secret to entice our impressionable young girls with this “come hither” message?

Underwear that reads, “Call me” does nothing but cheapen a girl’s self-esteem while exacerbating the objectification of her God-given femininity. Our children are being objectified by retailers who see them as nothing more than a path to increased profits.

Victoria’s Secret is ready to sacrifice our daughters’ innocence, compress their childhood, and devalue their self-worth all for the purpose of bolstering their bottom line.

Our daughters are precious, intrinsically valuable and deserve better — they deserve to be cherished and protected.

 
 
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  • http://www.facebook.com/people/Scott-Schoemann/758619965 Scott Schoemann

    I dread to think of the catalogs… and the pedophiles flocking after them

    • http://twitter.com/tamij Tamara Jackson

      Yes…it’s horrible. I hope this article goes viral and we affect the behavior of Victoria’s (now not so) Secret unethical marketing schemes.

    • flourgiggy

      Has everyone read about the pervert near Syracuse, NY, who was arrested in January for thousands and thousands of porn images of pre-pubescent girls on his computer? He was released on bail with an electronic tracker on his ankle. He cut it off and carjacked a mother and her 10-year-old daughter at a shopping center , stabbing the mother to death and raping her little girl.

      Imagine how many creeps out there like him will be salivating over young girls in the catalogs, and leading to more horrendous crimes of this nature.

      Moms must fight this with all their might — boycotts, picketing, letter-writing, whatever you can think of. It is only going to get worse.

      • http://www.facebook.com/staplefordchase Achilles Segers

        Please explain to me why it is the responsibility of Victoria’s Secret to determine our cultural values rather than to simply offer products that no one is required to purchase?

        • Kate

          Well as an educator and a mother of a pre-teen, it isn’t about the product as it is about their marketing to promote promiscuity to young girls who are just entering puberty and are confused as it is. Apparently you do not have any young girls in your life to protect or you would be outraged. You are missing the point: it is about selling sex to pre-teen girls and promotes a false sense of self-worth by “promoting” themselves. Moral decay IS a problem and Victoria’s Secret does have a responsibility when it comes to minor children.

          • http://www.facebook.com/profile.php?id=711627521 Kerry Eady

            I’m also the mother of a preteen (for a couple more months at least!) I’m also a feminist and environmentalist and this is my POV. Parents CAN take control but it requires opting out of consumer culture as it exists in North America. Get rid of your television, don’t buy magazines, listen to commercial free radio and strictly monitor and adjust your internet usage. Trust me it’ll benefit your self esteem too. I became interested in marketting in high school, took some classes on it in college, and there is nothing about advertising products that is about the betterment of culture. Now while you’re protecting your kids from advertising directed at them and directed at telling all of us what we’re supposed to want, need, that we’ll never ever find true satisfaction without, make a point about giving them a critical education about advertising so they’re immunized against it’s power. Look to the CBC – they have a show called the age of persuasion that gives a history of the psychological warfare advertisers use to get you to buy their product…there’s another one looking at current advertising but I can’t think of the show’s title – same host though. Take back control by teaching an understanding of how advertising works before kids are being barraged by it. (My daughter loves these radio shows btw and they lead to all sorts of wonderful questions and discussions and a critical awareness that is protective.

          • http://twitter.com/lwilson294 Leslie Wilson

            I really appreciate your point of view, Kerry. I come from a very different social standpoint (conservative, traditional, not as environmentally conscious as I should be), but I have the exact same approach to the marketing that affects my family. We as parents can control the narrative, but it requires us to be out in front of our children, and conscious of our own choices. We have to teach our children discernment, so that they don’t focus on the one instance but the big issue of marketing, media and how it affects one’s self esteem. My daughters are years away from being considered “pre-teen” but already we are talking about weighing what we see against what we know to be right or wrong. Weighing “you’ll be happy if you just have/wear/do…” vs. “I have to be happy with who I am how God made me. External things can’t make me happy.”

          • Ann Hautner

            Awesome! I agree. I think you can monitor your children’s intake to a point, but you can’t shelter them from the world forever. Christians are called to be IN the world but not OF the world. I think it’s a balance of monitoring and parenting. Be aware of influences on your children. If one of my girls sees something that go against our values, I have discussions with her on why we disagree with that, why others might agree with it, and how to deal with the situation in the future. They’re 16, 18, and 21 now and we started doing this when they were very young children. I never intentionally expose them to poor values, but I also recognize that I can’t control everything the see and hear. Teach your children the values you desire for them to have, and don’t give up. Remeber that children are still learning, and sometimes make mistakes. When they do, keep parenting and don’t let the discouragement deter you.

          • http://www.facebook.com/kathleen.keller.965 Kathleen Keller

            I would add one more thing – isolate your children from those who are not from families like your own and homeschool them, because other kids will force this stuff down their throats.

          • Sandra

            Make sure to hide in the closet as well. I have a question for all of you that are up in arms. What type of bathing suits do your daughters wear? Ugly plain tan, black and white neck to toe coverage? Until the line is launched and the commercials are shown, I really feel you’re all jumping the gun.

          • Stephanie

            Modesty is ugly? Bathing suits are for swimming, not modeling. Why would a bathing suit need to be pretty? Why would a car? Why would shoes? All these items and things that we developed for our comfort and for their technical applications, are only “pretty” and “ugly” because companies want to sell. They make you think you need things to be pretty, or that you might as well, then they have something else pretty(buy it!!), better (buy it!!), more and more “pretty”(buy it!!) until its original purpose is lost in the hubris of mankind, and the vanity. Then people like you turn around and mock and demean the people trying to say- “This isn’t right.”

          • Ann Hautner

            Stephanie, I wish our population agreed with you. However, I do have to say that it is fun to find a cute swimsuit or shoes. I think it’s okay to buy cute things as long as you keep in mind that your possessions don’t determine who you are and to keep a budget in mind. It’s really sad how many people go in debt because they’re pursuing the treasures of the world. Also, thankfully, there are swimsuits, shoes, & clothes out that are both modest and cute!

          • http://www.facebook.com/bruthaB Watch Man

            also keep them away from hippie liberals like Achilles Segers. Who doesn’t see what V secretes is doing wrong ( probably would ask the same questions about Jack Daniels inc. arriving to a rehab community). I suppose either they’d say oh, son/daughter its your choice and leave them to their own decisions like a coin toss. If anyone is saved you better keep your butts w/ your eyes focused on God. By 2014 you will see things focused against your children/family that will make you wanna live underground.
            These people have a responsibility just like the Disney starlets that KNOW they have a preteen/teen following.. And they want to shed their bubble gum images. Like Anne Hathaway to name a one of many, and took roles that were raunchy, sexual and gives themes of sneaking out getting drunk, you have to prove yourself. themes. After a major theme park as Disney you’d think theyd have the care to advise the stars. “Please think of the children?” But after dioing research of Disney… not everything is as it appears.

          • http://twitter.com/Jenn_Chappell Jenn Clark Chappell

            why not trust your children to make good decisions and in turn influence their friends for the better. Don’t remove them from society. If kids are taught good morals at home, they know to make good decisions when they are with friends. Kids are smart and know right from wrong. Parents just need to have faith and trust their children.

          • Michele Cortes

            I hope you don’t have children because if you do you are fooling yourself. raising a child is a community effort. Yes, parents should teach their children to make good decisions and morals, but there comes a time in your child’s life that they want to “fit in” with their peers and their peers will become one of their biggest influences. It’s great to have faith and trust your children, but everyone makes mistakes.

          • Rachel

            Oh yeah, cause that won’t backfire when they’re adults. Trust me, this DOES NOT work!

          • http://www.facebook.com/victoria.greenwood.336 Victoria Greenwood

            Thank you. At least one other parent feels the need to take responsibility for their own child. I have a small child but I know how it is to be a teen girl. I was brighter than must due to having to be grown and mature before my time. As a result this advertisers were unable to target me. I can see their appeal on the majority but it is the parent’s responsibility to decide whether or not to allow them to buy and wear the garments. If you teach you kids not to want those things and that it is all a ploy by the agencies to get your money then it becomes a non issue. Once they see profits are not coming in from the line they will stop it. I don’t believe that it is right to shut down the production, just don’t buy it. A quite boycott to their pockets is the best one you could make. Somebody has to make a fuss about everything in this country. If every plea was meat then we would look like the Puritans. LMAO at you people.

        • Susan Raedeke

          That’s an incredibly naive, not to mention disingenuous, question. When was the last time any major manufacturer “simply offered products”? Marketing is a multi-billion dollar endeavor specifically engineered to determine cultural values.

        • Jeeler

          Following your logic then, marketing porn to children is not objectionable in the least, simply (and in your case, that’s the operative term) because they’re offering something that no-one is required to purchase. How about weapons?
          Didn’t really think this through, what with your Ayn Randish simplistic notions of the glory of the free market, did you?

        • Zippy Donaldson

          Just because a market exist in offering clothing that sexualizes children, people shouldn’t be outraged when a company attempts to capitalizes on that market? Wow , I hope you don’t have kids.

          • OBoyle

            This article in not true!!! This is the same line of clothing from their PINK brand and it says right on the article that they are targeting 18 – 22 years old and not 15 year olds. Here is an article from BusinessInsider – http://www.businessinsider.com/victorias-secrets-pink-line-successes-2013-2

            Note to Amy (blogger) Next time please get first hand information to avoid embarrassing yourself.

          • http://www.facebook.com/profile.php?id=711627521 Kerry Eady

            i agree, in part, they ARE marketting to a younger demographic though they know teens aspire to be like college girls and they’re going for them (women in college are not listening to the Beib :-) If they anted to protest VS for this line they’re a decade too late. I am against advertising to CHILDREN in any form.

          • http://www.facebook.com/silverleaf.martin Silverleaf Martin

            When I was 13 & 14. I read Seventeen because that’s what I wanted to be, they may be targeting 18-22 years old but the younger you are the older you want to be, at one point.

          • Jennifer

            Actually, the article you referenced is about their Pink line, not their Bright Young Things line. This Business Insider article says the BYT line is marketing to both teens and tweens: http://www.businessinsider.com/victorias-secret-teen-ads-2013-3

          • darnray

            There is no such line as Bright Young Things. That was simply a campaign slogan for the regular PINK line’s spring 2013 collection (based primarily on neon colors). Not sure how the rumor of a line for tweens got started, or how the regular spring collection was interpreted as such…misinformation.

          • http://twitter.com/MontyBurnsEsq ThurstonHowell

            Yes, Educate OBoyle. Different lines.

          • Janet

            Yes, because if we say we are not marketing to preteens you should believe us. Give me a break. The shooter aiming for the duck shot the airplane down…But don’t blame the shooter, he was aiming for the duck, even though the airplane was in his sites too….

          • http://www.facebook.com/erin.blascak Erin Shea Blascak

            Thank you OBoyle! Amy…never consider yourself a credible writer until you do your research. Your article is filled with rumors and innuendos that you so conveniently wrapped up to fulfill the theme of your article. Clever, yet transparent. The kind of writing you are performing is dangerous, not helpful. Think about that next time.

        • http://www.facebook.com/clarence.bonner.12 Clarence Bonner

          Achilles, they don’t just sell the stuff. They design it, and change the culture by targeting young girls with it. The designers and stores are driving the culture, not the other way around.

        • Angela

          I agree completely. I hope you log back on to see what I posted because I think this is the most ridiculous rant ever from a parent that wants society to bring the values to the table.

        • CHUCK BEX

          what amazes me is most have something to say, raise your kids right and maybe talk to them and you wont have a problem most time people blame a company, wow

      • http://www.facebook.com/justine.sobocan Justine Victoria Sobocan

        That story doesn’t exist. Way to keep the fear alive among the ignorant.

        • http://www.facebook.com/douglas.blair.7545 Douglas Blair

          As a matter of fact it did happen. Text: Sex offender David J. Renz, 29, 6526 Lakeshore Rd Cicero NY was arrested in the Thursday night slaying of Lori Bresnahan and the rape of her 10 year old daughter near the Great Northern Mall in Clay NY. Photos of Renz are being withheld for fear they could ‘pollute the investigation,’ New York State Police Captain Mark Lincoln said in a Friday morning press conference. Daily Mail UK has found photo of mad dog child rapist David J. Renz, 29, see his photo above, yeah he sure looks normal. Sex offenders are never cured, never. http://pibillwarner.wordpress.com/category/sex-offenders-syracuse-ny/ **Easy to find this true story.

      • Misti

        I agree but Victoria’s secret it putting these images out there. If a man were to have the same images on his computer, he would be arrested for child pornography but VS is promoting for the world to see and this is OK?

    • Jasmine Brink-Li

      I don’t really know what that has anything to do with this article? And the women in the catalogues are all of legal age, and not the age that a pedophile would be “flocking” towards.

    • http://twitter.com/Pebbles78623 Laura Chamberlain

      Actually if you ever look at a Victoria Secret Catalog you will find that the models they use are obviously ‘women’ and not young girls, unlike many other fashion catalogs.

    • http://www.facebook.com/karen.parker.1481 Karen Parker

      I agree, its pathetic

  • http://twitter.com/debraraes debra steinman

    I refused to let them watch the “Victoria Secret Shows”, read the magazine, or go into the stores. They are 15 and 17 now and they don’t want to wear that stuff. They said (when they saw the magazine in high school(without my knowledge)) they respected their selves to much to ever demean their selves by wearing that CRAP!

    I am so proud of my girls!

    • Jane

      You should be proud that you have taught them good morals so that they have these values.

    • Candace

      15 and 17? Sounds old enough to buy a pair of undies or bra from there. I don’t get how their products are crap or trashy? They’re cute undergarments, and unless you buy from their PINK line, they probably won’t have anything words or anything written on them, just cute designs and stuff. I don’t see how that’s different from buying panties anywhere else. Your girls do wear panties, correct? Lol. The problem I have is selling those things to PRE-teens. Pre-teens should not be wearing thongs or things of that nature.

      • Ann

        The fact that you used “Lol” in your comment shows that you, as well, are probably too immature to wear something from VS or even discuss this issue.

        • http://www.facebook.com/staplefordchase Achilles Segers

          Your comment shows that you are judgmental.

          • Kate

            and that YOU are ignorant and apparently a MAN!

          • Nanashi

            Really guys? Are we arguing about the use of LOL? Apparently we’re all immature, regardless of gender. All men aren’t misogynistic pricks, and all women are neither butch feminist militant bitches nor giggly bimbos. Stop generalizing and focus on the subject at hand, which, in this article, is how the media and clothing industry is cheapening and degrading the girls of this and the next generation.

          • Yoon Shin

            And your response shows that you are judgmental.

          • http://twitter.com/debraraes debra steinman

            So you’re describing yourself. Wow.

          • Yoon Shin

            No, I was making the point that the whole “judgmental” bit doesn’t work as an argument. We all judge. Without making judgments, all of society would come crumbling down. Yet, people don’t see that. Instead, people use this ad hominem thinking that they are making a valid and sound argument. It doesn’t work. Instead of making such a fallacious attack, we should think through and ask how we should judge this and that situations.

          • http://twitter.com/debraraes debra steinman

            IF you looked at ‘whom’ I was responding too Yoon Shin you would have known it was to Achilles Segers … and ‘not’ you.

        • Kate

          Yay Ann!!!

        • http://www.facebook.com/kristen.koehler2 Kristen Koehler

          LIKE=)

      • http://twitter.com/debraraes debra steinman

        I did not raise my children to be ‘hoochie mamas’. And for you to think that those garments are appropriate for teenagers in highschool …means you don’t have kids …or you are one.

        • Cherie

          I was not a ‘hoochie mama’. I was raised to keep my body private and did not have sex until I was 21 and deeply in love. I also had a Victoria’s Secret bra for my first bra and it was tasteful. There’s also nothing wrong with liking your undergarments even though no one else sees them.

          • http://www.facebook.com/jillianelizabethskinner Jill Elizabeth Skinner

            Hey I agree with you. I like to get underwear from victorias secret. (Not the bras, they’re too expensive).
            But why shouldn’t I be able to pick out nice undergarments and enjoy
            them myself? After all girls usually wear clothes for themselves or
            other girls, not men. When I first started shopping there I didn’t wear
            anything too sexual or racy. That stuff is supposed to be for older
            girls and woman. If your 17 year old is not allowed to go into an
            underwear and bra store because you’re afraid she’ll buy something
            explicit then you did a poor job raising her! I’m not saying you should
            let your 13 year old in there, but 17 or 18…you’ve got to be kidding
            me. What’s the difference between shopping there or getting underwear at
            any of her other favorite teen clothes stores? Forever 21, Deb,
            Charlotte Russe, Macys, etc, they all have underwear just like Victorias
            secret! But victorias secret specifically sells mostly undergarments
            and sweatshirts/sweatpants.

        • OBoyle

          @twitter-19611642:disqus I hope you teach your kids to be less prideful and less judgmental. God looks for whats in your heart and not what’s outside (which also includes what you wear). I hope you will realize that someday. Sad to see people like you.

          • http://twitter.com/debraraes debra steinman

            @OBoyle …I hope if you ever have kids, you’ll learn that you need to raise your children to be respectful of their selves and others unlike the way you are now.

            Unlike you, I actually practice what I preach and I don’t put other people’s addresses in the hopes other people will target them. That’s what you did, so you just showed the hate monger HYPOCRITE you really are.

            You do know what you just did to me is a direct violation of TOS POLICY! REPORTED!

    • mother of two

      You have raised two good girls!

    • http://www.facebook.com/staplefordchase Achilles Segers

      I applaud you for taking responsibility for raising your children instead of expecting faceless corporations to do that for you.

    • http://www.facebook.com/arieldelamoraa Ariel De La Mora

      Hi. I am a 16 year old girl whom wears both Victoria’s Secret underwear and bra and have for a couple years now. I find it a little overbaring that you won’t so much as allow your daughters to walk into the store. I realize sheltering your kids from the harsh things around them, but that’s also the reality in which they have to face once they’re on their own. Yes, it is noted that everyone is entitled to their own opinion as well as well as parenting styles, but at the same time sheltering your children from things is only going to do more harm then good in the end because once on their own they’re going to have to face reality blindly. I am not disrespecting myself in any form by wearing Victoria’s Secrets products. I wear their underwear and bras because they’re comfortable (well, as comfortable as a bra can be) and last for quite some time unlike other places in which you can purchase such things that fall apart within a short period of time. I’d also like to mention that the bras and underwear sold at other places are no different. Point being that just because the bras and underwear I wear are labeled with Victoria’s Secret for myself because I think they’re cute doesn’t mean I respect myself any less. It all comes down to how the girl chooses to go about it, if she chooses to show it off then that is her own choice, the brand itself did not force her to do the things she did. Also, I know for a fact that Victoria’s Secret sells bras that are plain neutral, black, and white that are not racy and moderately priced, as well as underwear. Another thing being offered at Victoria’s Secret that is novelty is when you try a bra on the women help you to find the right style and size for you instead of trying to do it on your own with no knowledge. There is so much more that I could say, but I think I’ve gotten my point across and I digress to the real issue at hand here, that is I completely agree that creating a line targeted to middle school aged girls is distasteful, but then again most of them wear the items anyhow with or without their parents knowing.

      Sincerely,
      A 16 year old high school student who wears Victoria’s Secret, makes good grades, is not trashy, and still a virgin.

      P.S. A label doesn’t dictate what a girl acts like only she does. So, before pointing fingers at the brand itself, look at who’s wearing it.

      • Guest
      • tash moore

        You are right VS does have staff that try to help size, but I found that because they did not have my size they tried to get me one that was too small a cup and too big a band. LOTS of other stores have staff that helps find a good size AND they have a selection of sizes wide enough that I can find a good fit. Nordstorm is where I went last. The prices were much higher then walmart sure, but I found a brand/style that fit and bought more online for less. A proper fit in a bra is essential for comfort and in making you look good.

      • Beth Mills

        I wish I could like this a million times! Beautifully written and very mature. People pointing fingers at a brand are acting shallow, just like people who categorize individuals as preps, goths, jocks, etc…

    • casey37

      What crap? Bras? I was no hoochie mama but by the time I was 17 I was shopping at Victoria’s Secret (you know it’s not all lingerie in there, right?… there are normal bras and underwear). Their bras are really comfortable and good quality and you can get a free bra fitting which stores like Target or Forever 21 wouldn’t offer. It strikes me as rather puritan to forbid your teenage daughters from going into an underwear store. In case they might see some CLEAVAGE!! Or LEOPARD PRINT!! Good god no!!

      • http://twitter.com/debraraes debra steinman

        Have you ever heard of a ‘dress code’? Because the high school where my girls attend have one. And the girls who do shop at Victoria Secret or ‘other’ places of that ‘ilk’ are the ones called out for the way they dress.

        Again my children are ‘my responsibility’. I thank God that I raised them to respect their selves enough to want to act and ‘dress’ appropriately in a manner where they respect their selves, and other people ‘respect’ them.

        BTW ‘dearie’ I paid for my daughters’ bra fittings. It strikes me as ‘cheap’ that you have to get a ‘free one’ and then buy the ‘trash’ you ‘thought’ as a ‘seventeen year old kid’ was ‘appropriate.

        • casey37

          You do know the function of quotation marks, correct? They are not used to emphasize words in an attempt to be condescending.

          Listen, don’t talk down to me, I am a fully grown married adult. At age seventeen (as a virgin Christian girl and with my own earned money) I bought a plain black bra and a plain pink one at Victoria’s Secret. Explain to me how that should make people respect me less than buying the same bra (of lesser quality) at Target or Walmart? Sorry, are undergarments not in your daughters’ dress code? If not, I would think you have bigger worries on your plate.

          There’s nothing more trashy about buying a bra at Victoria’s Secret than it is unhealthy to buy a salad at McDonald’s. Maybe you don’t agree with all the choices on the menu, but that is up to you as a rational, reasoned person to make a good choice. I don’t see how paying for a fitting (which should be free at any quality intimates store) is smarter than buying a good quality bra (those things last 5+ years if you stay the same size) which includes a free fitting.

          • http://twitter.com/debraraes debra steinman

            Once again you fail You are so desperate you have to play ‘grammar cop’(INCORRECTLY at that) to show I just proved that you know ‘nothing’. You do know the difference between using ” ‘ ‘ ” for emphasis, and ” ” for actual places, people, and things right?…Obviously not. So much for your so called ‘expertise’.

            And again, I ‘paid’ for a professional Bra fitter (who BTW were Proven to be more accurate via “What not to WEAR” and “Tim Gunn’s guide to Style” to be correct in ‘their’ fittings than those ‘cheap’ places which claim to have ‘free bra fittings’).

            So much for your ‘desperate’ attempt at ‘intelligence’. Just another ‘fail’.

          • Ann Hautner

            You’re wrong about the use of quotation marks.

            ” ” is most commonly used for a word-for-word, direct quote.
            ” ” can also be used to signifiy sarcasm and irony. For example, if a recipe claimed to be gluten-free but actually contained wheat, you might write that the recipe is “gluten-free”. These are called sneer quote or scare quotes.
            ” ” can also be used for book titles, movie titles, etc.

            ‘ ‘ is mainly used for quoting someone who is quoting someone else. (This rule is for American English; British English is different.) These are nested quotes. For example, if someone wrote about Angela saving her life in a magazine and you wanted to quote it, you would write, “Angela saved my life when she yelled, ‘Watch out!’ “. This is also used when quoting a Bible verse that contains quotes from a Bible character.

            ” ” or ‘ ‘ can be used to mark off a word or phrase being discussed, but is not to be used to emphasize a word. (You can use single or double quotations, but you must be consistent.) Examples are:
            What does “integrated circuit” mean?
            She called the idea ‘the memory of water.’

            I want to emphasize that it’s not acceptable to put single quotations around a normal word merely to emphasize it.

          • casey37

            Yikes. Desperate? The only emotion I have is mild amusement that you take internet comments so seriously. You stated an opinion, I disagreed and offered my own experience.

            It adds to my amusement, though, that you go straight for personal insults rather than actually responding to my points. I did not intent to insult you personally, rather I simply stated my own opinions. But yet you paint me as trashy, unintelligent, and I should be disrespected? Who is coming off as trashy here? Class and respect comes from how you live and carry yourself, not the stores you shop in.

            As an English teacher, I won’t even respond to your first paragraph because I would just sound mean. But just, yikes.

    • Beth Mills

      Your post is downright hurtful and ignorant. It makes you sound very non-loving.
      I’m 22, already in graduate school, make excellent grades, respect myself, and am abstaining until marriage to have sex. I’ve had a boyfriend for 4 years and won’t be marrying him for another 2, so abstinence has been choice he and I both made.
      Oh, and I wear VS panties and bras. A human is so much more than the brand he or she wears.

      • http://twitter.com/debraraes debra steinman

        Please show in my post where I attacked anyone’s choices over the age of 19? Oh that’s right YOU CAN’T!

        BTW as a parent my job is to protect my children, my TEENAGERS from wearing AGE INAPPROPRIATE CLOTHING. So as YOU have no kids, the only one being ‘hurtful’ and ‘ignorant’ …is YOU.

        Grow up!

        • Beth Mills

          You’re yelling with caps lock and exclamation points, which comes across as attacking and rude in itself.

          Yes, you talked about your children, but you implied that anyone wearing VS merchandise is demeaning themselves and that people who wear it do not respect themselves.

          No, I’m not a parent yet. With all due respect, I do have a 16 year old sister though who wears their merchandise and respects herself. It’s not demeaning in any way

          Also, I’m not sure how I was hurtful to you. If I hurt your feelings, I apologize. I was just trying to be honest.

          • http://twitter.com/debraraes debra steinman

            Wow whining because I used CAPS to attack YOU on your LIES to me (which you EDITED OUT OF YOUR RESPONSE).

            BTW I use caps with all LIARS, especially when they LIE and say in their EDIT that I am UNLOVING because I dare to protect my teenagers from ‘people’ who ‘act’ LIKE YOU!

            And I do not ‘except’ your ‘apology’ because you ‘edited’ your original comment to hide your hate monger post to me!

            IF ANYONE is UNLOVING it is YOU because of your LIES!

          • Beth

            Debra, you need to calm the heck down.

          • http://twitter.com/debraraes debra steinman

            And you can take a flying leap to where the sun doesn’t shine.

          • Ann Hautner

            That’s really mature.
            Do you claim to be a Christian? If so, Christians are called to behave like Christ, and I don’t think Christ would ever say that.

          • http://twitter.com/debraraes debra steinman

            Wow you just exposed your bigotry big time. I’m Jewish and Part Chipewa. So now YOU can take YOUR BIGOTRY and YOUR FAKE OUTRAGE and PUT IT where the sun does not shine you pathetic BIGOT!

          • Ann Hautner

            What are you talking about? I pointed out that you were being immature. How is that having outrage (fake or real) or being a bigot?

          • http://twitter.com/debraraes debra steinman

            Beth you need to stop lying through your teeth.

            AGAIN I USE CAPS when addressing LIARS like YOU! At least I didn’t say I had a SIXTEEN YEAR OLD sister then LIE and say where did I mention I HAD a SIXTEEN YEAR OLD SISTER.

            Tell me HOW PATHETIC can YOU GET?

          • Beth Mills

            “Beth” is not me.

          • Beth Mills

            What are you talking about? I DO have a 16 year old sister. I never said I didn’t.

          • Beth Mills

            I’m not whining, I just think it’s unnecessary to start yelling over a blog discussion. I’m just trying to have a rational, mature discussion. I have never had the intention of attacking you.

            First, nothing I said is a lie. I stated my opinion, and opinions can’t be lies. You may not like my opinion, but it doesn’t make it a lie. I don’t like a lot of things you wrote about me, but I’m not going to call you a liar based on your opinions.

            I agree, you didn’t attack my clothing choices. But you did imply that all girls under the age of 19 who wear Victoria’s Secret don’t have their heads on straight. I disagree with that assumption, which is why I used myself and my sister as an example. I wasn’t bragging on my credentials to be prideful, I was using them to illustrate an example. I used myself because I started wearing Victoria’s Secret at the age of 15, and turned out fine.

            I don’t think you’re an ignorant person or an ignorant parent. I think your post ignored the fact that many high school girls wear fashionable underwear and still have good morals and turn out fine. You assume that automatically they don’t respect themselves if they wear fashionable underwear. That really isn’t the case.

            I never said you don’t love your children. I meant that your post came across as harsh to others. Maybe you don’t care about hurting others’ feelings, but I thought you might.

            I get that you’re a parent and I’m not. But just because I don’t have a teenager doesn’t mean I can’t have an opinion.

            Also, I really don’t appreciate you implying I don’t have priorities. I’d tell you more about myself, but then you’d say I was just bragging.

          • http://twitter.com/debraraes debra steinman

            If you were having the ‘rational’ and ‘mature’ discussion that you ‘claimed’ to have had to post personal attacks to everyone you disagreed with. And that is what you and your ‘twin’ did. Then you both whined when you two were confused with one another (given both of your’s inability to be ‘civil’ and truthful). Then you both whined because your hateful words were quoted back to you both. The fact is you two ‘may’ be two separate people. But that is ‘not’ how you two act.

            And you just liked when you said “I don’t think you’re an ignorant person …” because that is precisely what you CALLED ME!

            BTW the teenagers who wear the Victoria Crap at the highschools are the ones whose parent’s get called. It’s called a DRESS CODE. In short get OVER YOURSELF and RESPECT the fact that just because you support a 16 yr old GIRL dressing in that manner, many high schools WILL NOT ALLOW IT!

            Your entire argument is completely flawed, as are your incessant attacks and BACK TRACKING of them.

          • Beth Mills

            Just because two people share a first name and have the same views does not mean they’re twins or the same person.

            I never said you were ignorant. I said what you wrote in your post was ignorant. And I still think it was ignorant.

            I wore Victoria’s Secret underwear and bras in high school and my parents weren’t called about it. My school had a very strict dress code but it didn’t check my underwear. Does your school do that? Or do they ban clothes from Victoria’s Secret? What’s the rules of the dress code?

            I can respect that you think my point of view is flawed. I still agree with everything I posted, and I never intended to attack you as a person. Any descriptive words I used was targeted at your post or something you wrote, but never at you as an individual. I’m sorry you feel that way.

          • http://twitter.com/debraraes debra steinman

            You lied, and you are still lying. Accept that your lies have been exposed, and that no one is falling for them again.

          • Beth Mills

            What exactly did I lie about? I still don’t understand.

            I really do wish you’d answer my questions about your school’s dress code. I’m curious about that.

          • Ann Hautner

            You’re acting ridiculous. You’re YELLING ON A BLOG POST LIKE THIS!!!!!!!!!!!! Intelligent people have discussions, not SHOUTING MATCHES WITH NAME CALLING. Calm down.

            I wouldn’t brag about your college experience based on your posts! You’ve made a lot of spelling and grammar errors. You also are incapable of having a calm discussion and listening to the views of others.

            From what I understand, you claim that if any girl under the age of 19 wears fashionable lingerie, they don’t respect themselves and are demeaning themselves.
            I agree with Beth that that viewpoint is ignorant because you ignore the fact that many girls wear fashionable lingerie who do respect themselves. It sounds like Beth and her younger sister are great examples of this concept.
            Before you discount my opinion, I’m a mother of 3 girls (16, 18, 21). Apparently only mothers’ opinions matter to you, so I felt I needed to clarify that point.
            Debra, it sounds like you’re the one that needs to grow up. You’re attacking a 22 year old girl on a blog post by yelling at her and calling her a “liar” with “no priorities” and implying that she’s “stupid”. Are you proud of your behavior? Would you yell the same things in person to someone who disagreed with you?
            I would not want your influence on my daughters. They’ve been raised to be able to listen to others’ point of views in a respectful manner, and discuss opinions calmly and rationally. You’re clearly incapable of this. You’re also passing judgement on girls based on their attire, and I’m raising my daughters to not base their opinions of other girls on something as shallow their attire. My girls, my husband, and I all have priorities in order.

          • casey37

            Well said Ann. I’m glad to see there are some balanced, intelligent people still using the internet from time to time :)

      • Beth

        Love this, Beth! I wish you lived near me. I think we would be friends.

        • Beth Mills

          Thanks, I think so too! It’s sad that people get so up-in-arms over others’ opinions.

  • http://www.facebook.com/ann.holmes.12139 Ann Holmes

    Great analysis, Amy! Thanks!

  • http://www.facebook.com/jean.larson.5 Jean Larson

    I find Victoria’s Secret catalogs, commercials, and products to be soft porn. I don’t know why young women buy the crap. I certainly would not have given my hard-earned money to them when I had a body that would fit into the stuff. I find them extremely disrespectful and I would not have wanted to support their disgusting attitude. Now they are preying on children. I hope they face a backlash and go out of business. I know, that’s a pipe dream, but it would be a great outcome.

    • Tom L

      Folks it’s all about money—the “love” of money is the root of all evil.
      These people(Victoria’s Secret) don’t give a rip about the morality or
      morals of young girls or older ones showing off their bodies to the opposite sex.

    • http://www.facebook.com/staplefordchase Achilles Segers

      I think the idea that lingerie is disrespectful comes from the puritanical notion that your body is something you should keep to yourself and basically be ashamed of. I see no reason to believe that it’s wrong to have a nice body or want to show it off. What is wrong is that our society makes this a priority over other, more important things. There is nothing wrong with an aesthetic appreciation of the human form.

      Of course if you were only referring to the crap with stupid phrases printed on it, then ignore me.

      • Kate

        You have missed the point. Not about lingerie at all, it is about the advertisement and demographic VS is targeting.

    • AmyEBeth

      I absolutely do not support VS marketing to preteens but I do personally buy their products because I cannot get a bra that will fit and last more than 2 months from anywhere else.
      Hoping they go out of business is going to get you nowhere. You need to step up and say it’s wrong to VS not just a thread of people agreeing with you!
      As much as everyone here seems to dislike people who shop there those of us that do have the most power to stop this. If we stop shopping there it will hurt them. If someone who already doesn’t shop there boycotts them it will do 0 good! There is no consequence in that for them, they didn’t lose anything.

    • Guest

      As a grown woman, I feel emotionally and spiritually safe in buying sexy underclothes for myself. However, years ago I was taken aback by the overtly sexual, life-size, cut-out poster on the sidewalk in front of a V.S. store. I was walking alone, but I immediately thought to myself, “What if I was with a child, my niece or nephew, for example?” Instinctively, I walked into the store and spoke to the manager. I pointed out that the poster was inappropriate on the sidewalk for anyone walking by to see. Have some respect for the public. If a customer walks into the store, then he/she has conscientiously done so. I asked her to take the poster inside. She was very surprised and said that no one has ever objected before. I didn’t doubt that, but I also knew that many people felt the same way I did. They just don’t like to complain, especially in the South. I felt this was a worthy complaint.

      • http://www.facebook.com/olga.bulgurova.garcia Olga Garcia

        What is the benefit in teaching kids that naked bodies are shameful?

        • Guest

          The thing is, the message being broadcasted isn’t “love your body,” it’s “sexualizing yourself will make you beautiful, mature, and desired.” Objecting to a campaign like this doesn’t have to mean you’re encouraging young girls to be ashamed of their bodies; it means you want their sense of self-worth to not be tied to their sex appeal.

          • http://www.facebook.com/kamiyu910 Rachel Bales

            Yeah, we need to put up pictures of frumpy women too

    • http://www.facebook.com/paige.d.lewis Paige Duffy Lewis

      As a grown woman, I feel emotionally and spiritually secure in buying sexy underclothes for myself. However, years ago I was taken aback by the overtly sexual, life-size, cut-out poster on the sidewalk in front of a V.S. store. I was walking alone, but I immediately thought to myself, “What if I was with a child, my niece or nephew, for example?” Instinctively, I walked into the store and spoke to the manager. I pointed out that the poster was inappropriate on the sidewalk for anyone walking by to see. Have some respect for the public. If a customer walks into the store, then he/she has conscientiously done so. I asked her to take the poster inside. She was very surprised and said that no one has ever objected before. I didn’t doubt that, but I also knew that many people felt the same way I did. They just don’t like to complain, especially in the South. I felt this was a worthy complaint.

      • http://twitter.com/ebonydiva75 Aljorie Stallings

        I too shop Victoria Secret. It is getting annoying & sad that the material of some of their undergarments is getting cheaper in quality mostly to appeal to teen girls. It wasn’t always like this with VS. Although they say they don’t market to teens their “Pink” is one I see flocked by college and grown women and mostly teen girls. Those pants with the “Pink” on the backside I would never wear as a grown woman. These heads of VS are full of BS. Apparently these fools don’t go to their own stores on a major shopping timeframe to see the slew of teen girls going to their stores!

  • http://www.facebook.com/longworthfamily Mark Longworth

    Trashy company. Thanks for writing this.

  • http://www.facebook.com/people/Jenna-Narvaiz-Jones/658331336 Jenna Narvaiz Jones

    Hmmmm … GREAT article for sure, but it lost its effect on me because the banner ad at the top of the screen was for “Big Girl Bras” and had several photos of women in their bras; they looked exactly like Victoria Secret ads. Can you say hypocritical?

    • http://www.facebook.com/karen.greer.98 Karen Greer

      The ads up the top are usually for things that have been searched for on your computer…for example, my ad is for “Signs on the cheap” yard signs because I did a google search on them. It’s not something the blogger controls. :^)

      • http://www.facebook.com/people/Jenna-Narvaiz-Jones/658331336 Jenna Narvaiz Jones

        I’ve never searched for any type of lingerie on my computer whatsoever, so I am not sure how that would be true. Right now, the ad is for Virgin Moble … I’ve never searched for a cell phone on my computer either.

        • Christy

          They are also based on articles you read. Hence, you just read an article about Victoria’s Secret – so you will likely see ads for bra’s based on viewing this article. Maybe you have recently read an article about cell phone charges or the new iPhone features, etc.. But, again – ads are not controlled by the blogger.

        • LouiseCA

          They’re banner ads, that companies purchase and pay to have run across the net. They may not have a choice as to where their ads run, just as certain web sites may not have a choice as to which banner ads run on them. At one time, it was possible to get certain ads blocked from running on your site, but I’m not certain that is still the case. At any rate, it requires constant vigilance. At any rate, blaming the writer of this article is not appropriate.

    • TexasJester

      Recently I was reading a pro-gun article, and the banner ad was for a petition for gun control. I found out that there’s algarithms (sp?) that match the general type of article to the general type of ad that’s in their database. If this had been an article about cars, say, there might have been an ad for Ford or Porsche.

      Don’t blame the bloggers, blame the ad companies..

  • http://www.facebook.com/eugene.lubben Eugene Lubben

    Shame on Victorias Secret may they burn in hell,,,,,,,,,

  • http://www.facebook.com/washburnrm Raymond N Meredith Washburn

    Parents do your job and be a parent and this will not be an issue. Parents need to send a message by standing against these kinds of sales tactics by not purchasing and protecting your girls and not let them purchase. Meredith

    • http://www.facebook.com/pam.reidhead Pam Reidhead

      Yes it is ultimatly the parent’s job, but it would be nice to get even the tiniest bit of help from society.

      • Jamie

        yes and fewer and fewer modest bras are even available for young girls anymore at other stores. You’re almost forced into buying your daughter flashy underwear. Parents cannot constantly be held accountable for things they cannot control when the powers-that-be make it so difficult.

        • Jane

          You are right…and, unfortunately, I don’t see things getting any better. :(

          • Ingrid

            I agree with you….however, keep in mind that Walmart sells plenty of underwear in packs of 6 or 8 by Hanes and Fruit of the Loom. They are all cotton and come in a variety of colors. Trust me, they are anything but sexy. Buy those for your kids. Don’t take them to an adults lingerie store. Just a thought.

          • Jamie

            Yes I agree Walmart’s selection of normal underwear is much better.

          • tash moore

            And

        • http://www.facebook.com/staplefordchase Achilles Segers

          Parents could make some sacrifices (mostly in the convenience department) and do things that “aren’t practical” like figuring out how to make your own bras.

          http://www.instructables.com/id/Bra/

          Finding that took me about 30 seconds on google plus about 2 or 3 minutes of checking worthless links. The “powers-that-be” sell what they think you’ll buy. Don’t buy it and they’ll stop selling it.

          • Kate

            The last sentence is the SMARTEST post you have said on this forum

          • Jamie

            But what if a girl has a choice between two bras: one fits well but is a garish color/design, the other is modest white but doesn’t fit well. You go for fit first and thus buy the garish one! Many of the modest colored bras come in only 1 or 2 styles. That’s it.

          • Yoon Shin

            You are right in that the powers that be sell what they think you will buy, but they also try to create a desire for their products through marketing. That is the problem with what VS is trying to do here.

          • http://www.facebook.com/sherrie.raynor Sherrie Raynor

            Along those lines – did you know that 70 or so years ago, the clothing industry in America invented the boy-blue, girl-pink trend? The purpose: so that parents who had more children would buy a whole new wardrobe if their subsequent children were a different sex than the older siblings.
            VS wants a greater share of the market. Pure and simple. They know exactly what they’re doing. Morals have nothing to do with their motives, unfortunately.
            For those who buy VS for yourselves – good for you. But I wonder if the name on the tag means more than the quality. Something to think about.

        • Nicole

          They sell plenty of black, white, and nude solid colored plain bras. I’ve seen them.

          • Jamie

            Go to Target and look at the selection. No they don’t. Most of the styles are designed to be seen through the shirt.

          • http://twitter.com/ebonydiva75 Aljorie Stallings

            Lady you can buy decent quality bras for young girls that aren’t see thru. Spend less time paranoid on see thru bras & more on looking for quality ones, yes even in Target. Ain’t nuttin wrong with buying Playtex which Target sells! Hello!

        • AKM

          What is a modest bra? The color doesn’t change the amount of skin shown. Be honest with your children, talk to them like they’re human beings. And they’ll grow up to make good choices.

        • Beth Mills

          Maybe we have different opinions of modest bras… There are plenty of well-fitting, full-coverage nude and white bras available. Wal-Mart and department stores alike sell them. Victoria’s Secret even sells them…
          I know this because I have a teen sister that has bought them at many different stores.
          Also, just because something is colored or patterned doesn’t mean it’s meant to be shown nor does it change how much skin is shown. Again, about half of my teen sister’s bras and almost all of her panties are colored or patterned. And no one sees them. She wears them because she thinks colors are more fun than white and beige.

        • http://twitter.com/debraraes debra steinman

          Actually I did have that problem until I went to Walmart and Target. They had modest bras, and in more colors than you might think.

    • Peter Moen

      That is all well and good, Meredith, yet we still will have to fight the barrage of advertisements and peer pressure aimed at our young daughters. It’s not just the products, but the images they portray. Don’t make it sound so easy.

    • Guest

      Parents are not the only influence in their children’s lives.

      Someone mentioned taking TV, commercials, etc. out of their children’s lives, but sheltering your children can be just as harmful. Naivety can be dangerous.

  • Dave

    “Our daughters are precious, intrinsically valuable and deserve better — they deserve to be cherished and protected.”

    Aside from the Word of God itself, no truer words have ever been printed. Thank you Ms. Gerwing. And to borrow from Eugene Lubben’s comment, ‘Shame on Victorias Secret. May they repent and subsequently close up shop.’

    “He who testifies to these things says, “Surely I am coming quickly.” Amen. Even so, come, Lord Jesus!” -Revelation 22:20

    Sincerely,
    Loving Father of a 12-Year-Old Daughter

    • http://www.facebook.com/sharon.dollar.98 Sharon Dollar

      Amen Dave,everyone needs to stay on their toe’s and really watch their young daughters with all of the predators out there,Their is a special place waiting for them,IT IS CALLED HELL!!! They are still God’s little children!!!

    • Beth Mills

      Where does your daughter buy undergarments? Every store that sells them has ads featuring women wearing just undergarments, usually in some questionable poses. (Please note that I’m not suggesting she shop at VS, she’s too young.)

  • http://www.facebook.com/whisper.atnight.5 Whisper Atnight

    I think the this is WHERE parental guidance is SUPPOSE to step in and tell little Suzy, ” You will buy the clothes that I think you should buy at your age. No and, Ifs. or buts about it. When you are OLDER, you can decide for yourself.”

    • Jane

      I believe it’s called “parenting.” Far too many don’t seem to be doing very well at it. Large companies like Victoria’s Secret certainly are NOT helping. They are too interested in the $$$ side of things.

  • Jamie

    To be honest this is nothing new. Have you all paid attention to the bras available for young girls at Target and Kohls????? They’re terrible. Have you noticed the Candies brand? Do you realize how difficult it is getting to find normal white, pastel, nude, or black bras for young girls? These aren’t just basic underwear anymore. They’re a statement. If this concerns you (and it does ME!) visit these other companies as well and complain. Open your eyes to what has been happening over the last 10 years.

  • TexasJester

    I guess I’m a bit odd for a guy – I have NEVER thought Victoria’s Secret was sexy. I always thought JC Penney’s was a whole lot sexier.. Then again, I don’t think thongs are sexy either.

    To market racy underwear for girls like this is just plain WRONG.

    My daughter is now 24. I can remember my ex-wife talking about how hard it was 10-12 years ago to find just plain old underwear for her. Everything had to be lacy, racy, barely there, loud colors, heavily padded, and looking more like swimsuits than lingerie. For 10-15 year-olds!!

    • http://www.facebook.com/donna.kepler4 Donna Kepler

      I don’t even like Victoria’s Secret bras for ME. They are designed to push everything up and together, create more cleavage, and leave the top of the breast bare, with the idea that you should be wearing tops cut low enough for it all to be visible. If you try to wear a bra like that under normal clothes, you have weird-looking bumps where you shouldn’t have them; and I really doubt that men consider it sexy. I consider it ugly.

      • lurker7

        Some of their styles definitely do what you say. But I buy my bras from there and they’re full coverage and simple. I prefer VS over other companies because the quality is better and they last much longer.

      • Nicole

        They sell non push up bras. And they also sell full coverage bras. If you ever have “bumps” where you shouldn’t have them, it means you’re wearing the wrong size.

  • http://www.facebook.com/beth.cleary2 Beth Cleary

    Tart wear for tots! Disgusting!

  • http://www.facebook.com/jslee132 Jefferson Lee

    My wife and I will never give this company business again. They’ve gone too far now. Let’s all boycott this satanic company.

    • http://www.facebook.com/sharon.dollar.98 Sharon Dollar

      AMEN!!!!!

  • Legs2

    Could the advertising be considered “Child Porn”?

  • Miranda

    I don’t think that its appropriate to market super racy “come hither” lingeri to pre-teens….thats perverse. On the flip side, I buy Victoria Secret bras and underwear that arent in that category. Not ALL of Victoria Secret’s stuff is trashy and they tend to be a superior quality. If they took out the over the top crap, then I would see nothing wrong with them marketing to preteens. It would then fall on the parents to make those more responsible choices. Along these same lines I saw a young girl (10,12?) this summer playing in the parking lot next door wearing fishnets, a mini skirt and a tube top. In hind sight I really wish I had called someone just to be sure she wasn’t a prostitute. At the time I just stared and wondered what kind of parent allowed her outside unsupervised in that?!

    • http://www.facebook.com/cyndi.frunk Cyndi Frunk

      I buy only Victoria’s Secret bras and panties for their quality too! They last me a lot longer than other brands I have tried and I like to look pretty for my husband. I will not however, buy anything from them for my 10 yr old daughter. As a parent, I make the decisions not my daughter.

  • http://profile.yahoo.com/UFOK7W6XJRPCRCQ2UFN6X47T4Y MyaNameo

    Guess again, VS. I hold the purse strings and final approval, and scanty undies that leave nothing to the imagination are NOT it.

  • http://www.kmlogan.com/ KM Logan

    Ugh! This is awful on so many levels. As if young girls aren’t being abused enough today.

  • mother of two

    Oh my word!! Come on people, if you don’t want your child wearing this then.don’t buy it!! And ps they can’t put little girls in there magazine…. age of consent is 16, don’t like it. WATCH your children!!!!

  • http://www.facebook.com/sharon.dollar.98 Sharon Dollar

    This make’s me sick I haven’t heard of this one yet I have a 4yr old granddaughter,I hate to think what they will trying to be pushing on her generation when she get’s a lil older,but she has 2 very good parent’s that will take good care for her interest and values as she get’s older,Victoria Secret makes me sick,just think the pedafiles with have a hay day with this!!!

  • Shelley

    I am a counselor for youth who suffer with eating disorders. I think images by Victoria are bad enough as they are. (Seriously people who parades around with an open mouth in their underwear) NO ONE!!! I think this is completely disgusting. What 30 YEAR OLD buys a thong that says “CALL ME” in shiny letters? That’s just gross. The “Angels” just lost my business… Really? Justin Beiber? That’s what you think I want to see? yuck

  • http://twitter.com/DoubleDutyMommy Jennifer Mercurio

    this is seriously disgusting. And like Scott said, if they come out with a catalog sick men are going to be snatching them up just to look at these innocent (with money hungry parents) babies in them. So so sad and so gross

  • trixie

    Then I say, don’t buy it for them and if they get allowance and go to the mall. Check their bags when they come home, last time I checked, we’re still the parents. And if they (the teenagers) feel we’re walking on their rights and privacy, I’d say, ya know what I really don’t give a rip. You are my child and it is my responsibility to make sure nothing happens to you and if you don’t like….too bad!!! Sooner or later you will andyou will thank me later.

  • http://www.facebook.com/naturegirlfromny Linda Wheeler Weigel

    Can we start an online petition against this?

  • Erin Bishop

    Hi Amy,

    I’m new to this web site and new to you. A few of my friends forwarded your wonderful article to me because my ministry launched a campaign on Monday called “Our Daughters Deserve Better” in response to Victoria’s Secret, Seventeen Magazine and other corporations that are scandalizing and sexualizing our children.

    I applaud you, and look forward to reading more of your work. I am including my article here so that you can see what we’re up to with our movement and perhaps we can somehow springboard here into some sort of a collaboration. Would love to chat some time. Do you have a Facebook page I can “like”?

    I also want to say I am thrilled and thankful that you are a voice for the precious unborn, we must be their voice.

    Here’s my article: http://thewhatevergirls.com/2013/03/18/our-daughters-deserve-better-campaign/

    Thanks for all you are doing here,

    Erin

  • http://www.facebook.com/staplefordchase Achilles Segers

    as much as i don’t believe these kids need lingerie and as tacky and inappropriate (and i don’t have a puritanical view of sexuality) as the line is, it’s not the company’s job to sell YOUR values. they are out to make money. instead of thinking of ways to punish victoria’s secret for trying to do their job, why don’t we worry about what WE (as individuals and a society) do to demonstrate to our children that this is appropriate.

    • Yoon Shin

      Companies create values, much of which is against many people’s values.

  • Beth

    I am a conservative Christian mom of a little girl so please understand a bit of my background as I write. I want to teach my daughter to enjoy being the female that God made her to be. I will thoroughly enjoy buying her beautiful underwear. Why? Not so she can show them to anyone, but so that she will feel beautiful. Granted, “Call Me” emblazoned on her privates may be crossing the line, but it seems a bit far reaching to assume that because a teen girl is wearing beautiful underwear it will encourage her to show them willy-nilly to each and every male form she passes. We might be into overkill here. “Trashy”? “Crap”? I disagree.

    • Anna Lynn

      Cute and fun underwear is one thing; the reason people are concerned is because VS is far more into “sexy” than they are a middle-school appropriate definition of cute and fun.

      • Beth

        Well then simply do not purchase them! I fail to see the need for all the name calling and “burn in hell” comments.

        • BarbaraKent

          To me, you sound like a disingenuous employee of a company. I agree no need for “burn in hell” but I am surprised that, as a Christian– “conservative”, even, you don’t see the seriousness of a worldly and totally non-religious company trying to bring your little children into its customer base. Especially when their whole. entire. marketing strategy is based on selling the idea that a woman’s glory is in how sexy she can look to strangers.

          • Beth

            I see I do not fit your definition of “conservative”.

            I think, again, we are crossing a line. We are talking about underwear here. How is that “how sexy she can look to strangers”? And while I don’t want my daughter to look sexy, I DEFINITELY want to celebrate the fact that she is a girl. Bring on the pink frilly lacy dainty underwear! I think too often, we (and by we, I mean conservative Christianity) assume that frumpy= spiritual. Oh, heck no.

            Victoria’s Secret has my business. I adore their bras and have loads of their underwear and lingerie. I feel pretty when I wear pretty things. I hope my daughter learns that from me.

          • Yoon Shin

            It’s not just about the underwear. Popular organizations like VS contribute to the shaping of culture. Even if you don’t buy these underwear, many people and kids will think that this type of dress, the behavior it encourages, and its culutral mindset are appropriate.

          • Yoon Shin

            If you want to read the power of the “secular liturgy” from a philosophical view, check out James k a Smith’s Desiring the Kingdom. It’s written at a popular level so is accessible to everyone.

          • http://www.facebook.com/tbhalterman Tasha Berry Halterman

            I completely agree with you Beth!

          • Beth

            Thank you Tasha!

          • http://twitter.com/debraraes debra steinman

            How is this about being CONSERATIVE OR LIBERAL? You sound like your are ‘troll baiting’. You have to post PERSONAL ATTACKS and then downright LIE about the comments other people make in order to make yourself ‘look good’.

          • Beth

            Is this directed at me? I am so confused. How am I troll baiting, lying or attacking anyone personally? (Speaking of attacking someone personally…) And where did I say anything about a 16 year old sister? I don’t even have one of those!

          • http://twitter.com/debraraes debra steinman

            Yes it is since YOU are the one bringing Politics into this with …

            “I see I do not fit your definition of a conservative!

            And again with the ‘lies’……..

            You said you LIAR that you had a sixteen year old sister. So Stop lying because the administrators here have a full record of all of our comments. And YOU are only making yourself look ‘foolish’ since your comments were there in black and white.

          • Beth

            Oh. My. Goodness. Your poor children.

          • http://twitter.com/debraraes debra steinman

            “OH MY. Goodness. Your poor children.”

            Wow once again you could not dispute the truth, so you’re attacking my parenting skills.

            You just showed everyone on this message thread how truly desperate, pathetic, and troll baiting you are.

            BTW my ‘children’ are fine, and their college is paid for by my husband’s job and ‘my’ business. So much for ‘your’ input.

          • http://twitter.com/debraraes debra steinman

            Wow you’ve attacked a lot of people on this blog (myself included). How pathetic that you have lied, and baited the people so much … that you can’t even remember half the crap you said.

            “I fail to see the need for all the ‘name’ calling, and the burn in hell comments’

            Even my comments did not say ‘anything about ‘anyone’ (let alone you) burning in hell. As a matter of fact …….please show who posted a ‘burn in hell’ comment to you.

            Oh that’s right …once again ….IT DOES NOT EXIST!

            “I see I do not fit your definition of “conservative”‘ Right down to politicizing this blog when it has nothing to do about Conservative or Liberal … that you can’t even remember have the ‘crap’ that you posted!

            BTW according to one of your attacks on ME you said you had a 16 year old sister and she uses Victoria Secret products.

            If you have any ‘questions’ feel free to scroll through this blog to your comment. And before you ‘edit’ your comment yet again …the Administrators have records of our ‘original’ comments.

            Again so much for ‘your’ input.

          • Beth

            I figured out one of your issues. Beth Mills has a 16 year old sister. I am posting just as Beth. You just got us confused. The rest of it…I have nothing. I truly hope you get some peace someday. You sound like an unhappy person.

          • http://twitter.com/debraraes debra steinman

            Strange that you and Beth Mills sound like one and the same person. Both of you have to lie and post personal attacks. And then you post more lies about how people told you to burn in hell and the ilk.

            You pathetic attempt to personally attack me fails and exposes your ‘hate’ and ‘bigotry’. BTW where is your ‘proof’ that anyone (myself included told you to burn in hell? Again it does not exist.

            FYI I’m not the one attacking Conservatives and Liberals on this message thread. I’m not the one LYING about other posters That’s all ‘you’.and your ‘twin’.

          • Beth Mills

            I can assure you we’re not the same person.

            What did I lie about? I know you thought I was lying about my sister, but you had me mixed up with someone else.

            You didn’t tell anyone to burn in hell, but you told me to go where the sun doesn’t shine. Not the same, but still not nice.

            I don’t care about conservative vs. liberal.

          • Beth Mills

            Hey debra, Beth is not me. I’m Beth Mills. I have a 16 year old sister, she does not. We’re different people. Now that this is clarified, an apology for blasting us as liars would be nice. Then again, I can’t expect too much from someone who told me to go where the sun doesn’t shine. I’m not sure where that is, but it doesn’t sound very nice.

          • Beth Mills

            It has nothing to do with how sexy I look to strangers. Strangers do not see what my underwear look like.
            Also, VS is not made for “little children” or evenmiddle school girls. PINK is a line that has existed for many years and targets high school and college-age girls. Bright Young Things is just a slogan for PINK.

          • http://twitter.com/debraraes debra steinman

            Precisely!

        • http://twitter.com/debraraes debra steinman

          Again with the personal attacks. Anna Lynn didn’t say anything about Burning in hell. Again GROW UP!

    • Beth Mills

      I couldn’t agree more. When you go in for a bra, they really treat you like a princess to help you find what’s right for you. I’ve never been pushed into a pattern or style, and neither has my 16 year old sister. The associates ask what coverage and style you’re looking for, and go from there.

  • Kate

    I am shocked and angry that Victoria’s Secret would lower themselves to the level of Abercrombie and Fitch. This is disgusting… pre-teens deserve to hang onto their innocence for as long as possible. It is bad enough that marketing has stooped to our young teens, but PRE-teen??? Who is the idiot who thought this was a good idea? Disgusting.

  • Nicole

    First of all, this so called new line of underwear “Bright Young Things” is just the PINK spring collection. It is nothing that they haven’t sold before. It’s all new colors and patterns.

    Secondly, PINK isn’t directed towards your 12 year old daughters. It is, in fact, directed towards those who are around 16 and up. If you’ve ever noticed how on the clothing there is the numbers “86″ on them; they aren’t just numbers. That is the year the PINK girl was born. That being said, it makes her 27 years old. Yes, it is still worn by people much younger but who is making that decision? The person buying it. So why are you scorning Victoria’s Secret for something they don’t control? If you don’t want your children wearing it because you think it is giving the wrong message, don’t let them buy it. And if you’re worried that by owning a pair of underwear that says “call me” on it will give your daughter the impression that she should show it off to everyone she knows, then you have way bigger problems than what underwear she buys. Do your job as a parent and talk to her; just because she wanted to wear it doesn’t mean she is going to turn into a slut.

    By being this restrictive, you are taking away part of being a kid and growing up. We all wanted to be older and thought of as more mature, this may be one way kids do that; they know that they are wearing something that the grown-ups also wear. I don’t see the harm in that.

    • BarbaraKent

      Wanting to be grown up is not the same as being grown up. Would you give your 8 year-old a refrigerator to lift because his dad did, too? You are either a paid shill for Victoria’s Secret or a complete idiot.

  • BarbaraKent

    Well I see the VS lackeys are out in full force. “They offer me full coverage”??!! “By being this restrictive you are taking away part of being a kid”?! LOL

    Companies scan the internet for discussion of their product and *employ* people to pose as “conservative Christians” and loyal customers and “just need a good value” shoppers.

    Parents: you are a POWERFUL force and can *absolutely* shut VS’s exploitation attempt DOWN. Don’t just whine on the internet. DO something! Don’t just boycott them; write them a letter and tell them WHY. Explain that your daughters are NOT for sale…and now, you are buying anymore either. That the attempt to turn women into chattel is not going to fly. Then make sure you explain to your daughters that there are literally billions of dollars going into research that tries to figure out the most powerful way to sell things; using self-consciousness and body image for women, and their desirability to men is *the* number. one. way. they get money from adolescent girls and women. Tell them it is perfectly normal to want to look beautiful and exciting! But that you don’t have to make someone *else* rich to do it when ulitmately they will also hurt girls.

  • http://twitter.com/RobertH15493502 Robert Hanson

    The only magic that this will bring is the magical way the numbers will jump in early teen pregnancy, they will jump in the snap of a finger but, that is what this new generation of liberals want, more uneducated and uninformed voters living off government so they can justify their take over of this country.

  • BarbaraKent
  • Heather Thomas

    My friend just called the VS corporate office and they said this article is untrue. They do not have a line called Bright Young Things and they have no such plans.

  • http://www.facebook.com/mohamad.partowmah Mohamad Partowmah

    Would it be better that our daughters be put in burqa’s to hide them from the perverts than to be paraded around in Victoria Secret? There are extreme’s to everything. This definitely needs to be stopped. Pre-teens are too young to make the choice to wear these under garments, and any parent who would allow it should really reconsider their choice to allow it. That being said, why is when a woman is raped, she is usually blamed for the type of clothing she was wearing as being provocative, but people argue that rape has nothing to do with what she was wearing. However, now when those same types of clothes are targeted at young girls everyone is up in arms about it saying that the pedophiles are gonna have a field day? Just saying there is something to modesty and that provocative clothing does incite men who do not practice self control to act out. You don’t wave a peice of meat in front of a hungry lion and taunt it with it. Ultimately though the blame rest solely on the rapist for committing the act.

  • Brock

    they dont just make these desicions on a whim. They look at what is selling. VS shouldnt be who you should write hateful things about and blame them, its the parents! these 14year olds dont buy their own clothes and even if they do, your telling me that the mom doesnt catch those clothes in the wash! props to Ben Ferguson for making these points!

  • Cherie

    My first bra was from Victoria’s Secret. And their product is a little risque but lingerie has that effect. The only girls I know that shop there are ones who can fit into their bras, so I don’t understand your concern that you think young girls will start shopping there because of Justin Bieber. I also feel you should be placing blame on him. He is aware how persuasive he can be, so maybe you should take issue with the choices he is making and keep your children from viewing him as a role model. Also, maybe if parents focused more on being a role model to their children, you wouldn’t have to worry about Victoria’s Secret “tainting” their minds.

  • http://www.facebook.com/anitamayjohnson Anita Johnson

    As being the best parents we can possibly be…the best thing to do is. NOT BUY THE PRODUCT! They will get that message loud and clear!

  • http://www.facebook.com/cairn.rodrigues Cairn Rodrigues

    My local Wal-Mart sells matching padded bra and panty sets for pre teen girls, they’ve been doing it for years. Padded bras for girls who don’t need bras at the home of ‘Christian’ values.

  • http://www.facebook.com/Thearose23 Holli Arguelles

    I think this is appalling. While I am not a parent I have two goddaughters and a niece. The pubescent teenage years are the most critical and crucial for self identification and self discovery. They are hormone ridden and plagued with insecurity, and this is just giving them one thing more to objectify themselves for. They don’t need us telling them that to have the “magic” they have to sexualize their body. We should protect them.

  • http://twitter.com/DarciMonet Darci Monet

    Hmmmmm…at first I’m like, “If it makes a girl feel pretty, what’s the harm?” Then I read this, and this is NOT appropriate at all:

    “The new brand called, ‘Bright Young Things,’ includes lace black cheeksters with the word ‘Wild’ emblazoned on it, green and white polka-dot hipsters screen printed with ‘Feeling Lucky?’ and a lace trim thong with the words, ‘Call me’ on the front.”

    C’mon! They can totally make an adorable line of under garments for that age group, why do they have to go THERE?

  • Jefe

    “Bright Young Things” isn’t a new brand; it’s the campaign slogan for the PINK line spring break collection. The PINK line has been around since 2002, and is targeted to 15-22 year olds. Do 15 year olds need a thong that says “Bite Me”? No… but there’s no problem with them owning one of the thousands of other, non-suggestive items in the PINK line. Is it something acceptable for a 20 something who might also be shopping the collection? Yes.

    Teach your teens to make age appropriate decisions rather than sheltering them from the existence of sex entirely, and perhaps they’ll grow into responsible well adjusted young women instead of sex starved morons who go absolutely insane the moment they leave your bubble for the real world.

  • http://www.facebook.com/butterfingertootiseroll780 Alyx Marie Maxie

    A lady I know from church posted this article on facebook and I felt like this is something I needed to address. I’m a teenager, and I love Justin Bieber. (You may want to consider correcting his last name in your article, it would be more credible, its BIEBER, as in i before e except after c…just saying) He has no influence over what kind of underwear I buy or where its from, and i speak for a lot of his fans when I say, he isn’t a bad influence. He was raised by a good woman who was even considering aborting him until she became a christian and has been very strong in her faith since. The fashion show was just another gig he was performing at, he didn’t promote any of VS’ items on twitter, facebook,instagram,etc, and it was just a performance. If you’re daughter wants VS items because she saw Justin on the show, I must pose the question, Why was your daughter watching the fashion show? Personally I have no interest in watching woman prance around in skimpy pieces of clothing, and I know a lot of girls my age agree from the amount of comments about it on facebook and twitter the night of the fashion show. Although I don’t purchase items from VS or pink, I haven’t ever found anything wrong with the writing on them. No one’s going to see them, unless you’re daughter is doing something she REALLY shouldn’t be. If she wants something from the new line, consider discussing her why she wants things from there instead of using celebrities (in this case Justin) as a scapegoat because chances are she’ll say something like “everyone wears it” or “they’re cool”. That would be the perfect time to explain why you don’t want her to wear them; I know from experience how frustating it is to be just flat out rejected when you really want something. I know this comment is super long, but for those of you who take the time to read it, thank you, and please consider some of the things I’ve presented.

    • I’d like to call attention to the fact that the wisest comment on this entire string of comments was made by a teenager. I too can remember being a young girl who was furious at the flat out rejection instead of being treated like an autonomous individual. To those women and men who have turned this string of comments into a malicious attack on each other, get a hold on yourselves. A teenage girl has exceeded your maturity level; you should be ashamed of yourselves. If you respect your young sons and daughters and do not ignore their need to have mature conversation with you on whatever the issue is at hand you will have children who will respect your opinion. As to the ‘hoochie mama’ comments. Your daughters are likely the type of daughters that I knew far to well at that age. It is the parents who do not treat their children as autonomous individuals that will rebel and you will be none the wiser. If you think your situation is different, you are likely being more naive than your young daughters. As to the VS situation, yes it is sickening to know that they are targeting this age demographic with provocative images and undergarments, but you are ignoring the fact that your children, grandchildren, nieces, and nephews are, in fact, living, thinking individuals. If you forget that and treat them as morons who do not have any ability to think for yourselves you are doing yourselves and the children you care about a disservice. They will not turn to you in times where they need your moral support because they can see when you patronize them. And yes, I do have young girls and boys whom I care very much about but I listen to them and respect them and they have proven to me time and time again that they know how to think critically about the situations life puts them in. Give them some credit.

      • Guest

        I feel like you’re giving them too much credit though – up until people generally reach an age where maturity and responsibilities tend to set in, kids are still very vulnerable human beings as their minds are still being molded by not just their parents, but the various other environmental influences that surround them in their every day life. I mean there’s obviously a reason parents take responsibility/fault when their children misbehave right? It’s because kids haven’t reached that level of maturity and maximized potential for rationalizing just yet. I think what some of you people are forgetting is that we’re all a culmination of our environments, and while we could praise/blame the parents completely for what they did right/wrong with their children, realistically speaking, everything the child experiences factors in just as well. Some things may even be things one cannot help, like the passing of a loved one and how a child reacts/decides to retaliate under the influence of heavy emotions (there’s only so much you can do, and you cannot remove the effects of the pain yourself). I will say that I agree with the idea of encouraging critical thinking in your children, but to treat them like responsible adults with a mind capable of thinking on the same level as one, that’s a bit short-sighted just in terms of growth and nature.

    • Beth

      This might be off the subject slightly, but thank you ever so much for using proper grammar, punctuation, and spelling. Other teens I know make themselves look so unintelligent by using slang, abbreviations, and poor grammar. Kudos to you!

  • http://www.facebook.com/sarahhope.nail Sarah-Hope Nail

    I can’t seem to find the actual collection, where is it?

  • http://www.facebook.com/cindybakermcavoy Cindy Baker McAvoy

    This is appalling!!!!! Let these girls stay innocent and protected for as long as possible. There is enough teen pregnancy and rape without this added!!!! Now we have national companies defiling our daughters and granddaughters. BOYCOTT!!!!!!!!!!

  • http://www.facebook.com/DreamOnBlueNerd Ella Monet

    Selling lingerie is not the same as selling sex. Some people wear the clothes they like because they think that’s the way they like to look, that they look great in those clothes! Some people wear the clothes they do because they know other people like the way they look. There’s the difference! Keep in mind pre-teens aren’t usually as wise as adults, but oh they can be. Some of them already know all about this other world of sex and are aware of how people would see them differently if they wore this new line of underwear, but really, nobody should judge how a girl looks in her underwear //in the first place// except for herself! Look at it that way and think about it further than “oh lord, my daughter is wearing underwear that was designed by a lingerie store what am I going to do- she’s OBVIOUSLY having sex”. Think about big controversies like this with an open mind. We should think less black and white and less concrete.

  • Justina Desjardins

    Wow. i am so glad God gave me an opportunity and i jumped into it. I am glad i dont work here anymore. It started when eleven year olds were buying lacice sparkled thongs. I just couldnt put myself to sell to these ages. Although parents play a big part in this, it is how we raise our children and prayer and hope that we have guided them to look past all the sex and idolizing. Shame on VS to make a line exclusively to young girls. I will not be supporting them anymore. Thank you for sharing this article.

    Justine

  • Beth

    I agree with everything here as I also have a young daughter, but I want to add-what about our sons? I have two young sons and I fear what this new line will do to them. Trying to teach them to be respectful of girls and of themselves, to value chastity and morality. To wait until they’re mature enough to handle all the aspects and potential consequences of sex before they even think about taking that step in a relationship. It seems kind of a ridiculous message from “a mom” when they’ll be seeing girls with “feeling lucky?” stamped on their rear end. The whole point of this type of clothing is to entice the opposite sex, with modesty already such a problem in our schools why on earth do PARENTS continue to allow their children to wear whatever they want? If clothing that I deem inappropriate does find it’s way into our house (I would never buy this for my children) it magically disappears in the laundry followed by an honest conversation with our kids. I am the parent, I can and should say no. I don’t know any 14 year olds that fund their own wardrobe.

    • mollus228@yahoo.com

      Why would your son’s be seeing any pre-teen with “feeling lucky” stamped on their rear? If they are seeing this, maybe you should think about why are the kids left alone long enough to see each other in their skivies. Especially at such an impressionable age.

      • tekoanaman

        I think Beth is commenting on potential advertisements that would come from this

  • http://www.facebook.com/people/Jamie-Arnett/650941889 Jamie Arnett

    i have a young daughter..and honestly, i dont see this as an issue because if she wanted to buy stuff from there..i would say no, and that would be the end of it. i personally dont shop there because well, i am on the chubby side, but i have seen their displays..it seems that most of it is just lingerie/underwear, nothing major. i mean, i dont think its appropriate for children, but its a problem easily solved. dont let your kids buy it!

  • Lyndsay

    Can’t kids just be kids? I’m only 21, but when I was a preteen I still played with Barbies.

  • taboo

    I have been shopping at VS for bras since I was in the sixth grade. I was an early bloomer and bras I got at places like Target or Walmart, geared to my age group, just did not have to support I needed, size, or were to flimsy. The standard size offered, twelve years ago, was an ‘A’ cup. I have never been an ‘A’ cup even at eleven I was wearing a size 34 ‘C’ cup. It would have been nice if VS had bras geared towards my age group back than, it would not have been such an embarrassing place to shop at if I saw girls my own age shopping there.

  • http://twitter.com/delaneychambers Delaney Chambers

    I don’t understand how this is different from Pink, which I bought as a preteen and which consists of mostly sweatpants.

  • Heather Johnson

    Any teenage girl is becoming aware of her sexuality. Its part of normal human development. However, VS and the marketing they do does not need to “feed” this development process. Choices will be a part of this young girl’s life, undoubtedly. But do we agree that those choices need to be magnified or highliighted like you would notes in a notebook for a test (as most teenage girls will need to do) in order to fuel the economy or the profit margin of VS? God created us as sexual beings. God gave us a mind. And hearts. We must be careful to guard our hearts. Read your Bibles everyone. Let it wash over your hearts and minds, and make the right decision for yourself and your children.

  • http://www.facebook.com/sarah.pettipas Sarah Pettipas

    I find this sad and inappropriate.

    I will agree with a previous poster that there is nothing wrong with appreciating one’s body- no one should be ashamed of their body (which I think is a big issue with self image these days- women are ashamed of their curves). BUT, appreciation of the body does not equate with sexualization.

    What are we teaching young women today!?!?

  • guest

    I stopped shopping at VS years ago due to their racy store posters and yearly fashion show. They are not the only company that makes a good bra and even if they were that would not be a justification for the harm they are doing in they way they advertise. We allow and support this objectification of women and now young girls and then we wonder why the Steubenville football boys treated that 16 year old girl like that? Really? Just look at our movies, tv shows, books, music, and this type of objectification is what is constantly being presented as “normal”.

  • kimberley

    This is wrong! I don’t find anything wrong w/the underwear or Victoria’s Secret marketing to pre teens but the statements on them are incredibly too mature. Why not put empowering statements on them? Instead of “wild” or “call me” why not “smart” or “beautiful”? If I had a college aged daughter I wouldn’t even want her wearing underwear that said call me!

  • FrankWunder

    And it’s all in the name of the almighty dollar. When did profit margins become more important than the nurturing of and caring for the human soul?

  • Thomas Istael

    Maybe those who are against this underwear line should ask themselves who requires them to buy their daughters to buy those items? In other words, parents who are objecting of them have a simple choice: do not buy these items.
    I also fail to understand how a piece of underwear, which by definition is worn underneath clothing, should entice any promiscious behaviour or cause any sort of sexual arousement by those around them. The marketing campaign associated might entice those who are already suffering from pedophilia to collect those pictures, but they can get those from anywhere anyway.
    In the end the consumer has a choice and personally I think parents should not be overprotective sometimes. Granted that I do not have children on my own but we can not shelter them forever. It is so much easier to blame others sometimes and relegate responsibility…..

  • http://www.facebook.com/profile.php?id=1246562970 Kathy Paule Schnell

    Barf

  • Rachael Whitefoot

    Sounds like there are pedophiles working at VS. Just sick!

  • ericbrady

    Boycott till the company issues an apology and makes a promise to never market their wares to an inappropriate age group again. Awareness through social media outlets is much stronger than any ad campaign.

  • http://www.facebook.com/paige.d.lewis Paige Duffy Lewis

    How many parents will buy these products for their young daughters? If parents don’t buy them and don’t give their daughters the money to buy them, V.S. will discontinue the line. That’s the free market. So, parents, what are you going to do? Protect your children from being oversexualized by the media, marketing, and a lingerie producer or teach your children that their sexuality, thus themselves, is for sale?

  • http://twitter.com/CatholicDoc Kathleen Berchelmann

    As a pediatrician, I see what underwear girls are really wearing. Here’s my response, entitled, “Why Do Girls Wear Thong Underwear?”: http://childrensmd.org/browse-by-age-group/why-do-girls-wear-thong-underwear/

  • http://twitter.com/Paulawht63 Paula

    What are they on drugs no way in hell

  • http://www.facebook.com/sternsar Sarah Ann

    I truly hope that VS does not go through with this. I would no long support their company which I do heavily now. I am an elementary teacher and I see what struggles these young girls already go through, but to think if VS was purposely targeting these young girls with these promiscuous and low self worth messages! I could NOT be supporting an industry that does that! PLEASE don’t do this VS!!!

  • mollus228@yahoo.com

    Do you all just believe everything you read on the internet? Or believe some blogger thats read something somewhere and has never a day in her life talked to an actual Victoria’s Secret representative? Victoria’s Secret does not sell a “Bright Young Things” line to any pre-teens. Their PINK collection is geared toward college students (Who I assume are old enough and should be mature enough to make the right decision, regardless of what they’re panties say). I would also say that the word “young” still applies to college students, wouldn’t you? I think we’ve taken a statement and current marketing and turned it into something to cause a big rucus about. Until you actually see a product from them that says it for preteens, I wouldn’t worry about.

    • http://www.facebook.com/evilmuntbunny Karen Hoffman

      I think you make a good point- should we trust everything we read on the internet? My answer would be no. However, I think there is perhaps something you might have overlooked. It doesn’t matter if they are actually selling those products now- its the idea that there is a POSSIBILITY that these products could be sold in the future that is the problem. If we waited to protest the products until they are being sold (assuming they will even be sold) as you suggested, will we have waited too long? If this whole thing is a rumor and we feel silly later for having made such a big deal of it later on, we still will have accomplished something in making it known that we would not stand behind those products if they were actually being sold. So yes, perhaps the people on this thread are being hasty, but at the same time, the comments that people are leaving are not necessarily in vain. Still, you make a good point!

  • Katja

    It’s hard to take an article seriously when they can’t even spell the names of the people they’re discussing.

  • http://www.facebook.com/evilmuntbunny Karen Hoffman

    One of the commenters before me stated that VS has not yet said they are planning to sell these products. I did a bit of searching, and I found no official statement from VS, just blog posts, most of which begin with: “Apparently…” (First rule of writing, “Cite your sources!” Right?) The most I found on the matter was an advertisement for “Bright Young Things”, a spring collection of outer clothing, as in “Tees, Tanks, Swim and Sweats” The advertisement featured a model wearing sweat pants and a bikini top, but no where does it say anything about underwear or teens, and to my eyes, the model MUCH older than 16. (Not to mention it was found on one of those blogs that I just described…) I am going to play “Devil’s Advocate” here in this huge hypothetical, and because it is impossible to be completely objective in this specific matter, I will try my best to explain myself and my reasoning. The rest of this post will assume that VS has well and truly advertised their “Bright Young Things” line of racy underwear for pre- teens. From what I have seen from scrolling down through the comments, there are two main arguments that argue why this hypothetical line is BAD, and my interpretation of them is as follows:

    1. “The undergarments they plan to sell are distasteful.” On this matter, I agree. Undergarments that say “Feeling Lucky?” Lucky about what? Getting into my pants? Is that a message that we want girls the age of 13-16 to consider normal and appropriate? Those words that VS plans to put on panties for young ladies are phrases that I would expect to see pornography magazines. In addition to that, how would they plan to advertise for these products? Will they have young, impressionable girls scantily clad in VS’ distasteful products posing in the same positions as their adult models? Will they make them accessible to the public like their magazines now? Someone below asked whether or not that would qualify as child pornography. The Marrian-webster definition of “Pornography” is “the depiction of erotic behavior (as in pictures or writing) intended to cause sexual excitement.” If VS was to advertise as described above and certain people got sexually excited from those pictures of the child models, would they be looking at child pornography? Is it different if there is no INTENT to elicit such responses? My personal opinion is that if you cannot get a definite “Yes or No” answer out of those two questions, you are toeing a line that you are probably better off not even touching.

    2. “Victoria’s Secret should not be selling these things to begin with.” On this matter, I am on the fence. Let’s just assume, for a moment, that VS never came out and said that they would never appeal to a young audience. If Wal-Mart came out with this very same line, the response from the public would probably be the same (if not at a larger scale.) If the response would be the same, then why bother creating such a “Hoo Haa” over the fact that VS is the one selling it? It is because of the fact that the image that automatically comes to mind when people think of VS- the image of stick thin, skeletal women dressed only in their unmentionables- is one that we do not want our children, those “Bright Young Things” that we hold so dear , to feel like they have to live up to. I will not lie, when I look at those models when I walk by a VS store, I cant help but think “Dear Lord, get that girl something to eat!” It is not that I can’t appreciate the beauty of a woman who is small in size, it is because I know people who have ruined their lives over their body image- girls who have quit college altogether because they were kicked off the cheer squad for being too fat at 115 pounds and girls resorted to eating disorders because society tells them that they need to be twigs to be beautiful.

    So here is where I start playing Devils advocate (again, I am assuming they have already started advertising for these products):

    If VS changed their products to be more tasteful- as in solid colored panties (NO THONGS) and full coverage bras with no lettering or words printed on any part of the garment- would that change things? If they they had completely separate stores for young ladies to shop at, out of the way from the stores for adults, would that change things? If they advertised without the use of models (as in, only showing pictures of the undergarments, without people in them), would that make it more appropriate? If, at the end of the day, the most you have to worry about when buying your girl underwear is not whether or not it is sexualizing her, but how much you are paying for it, does that mean you have been successful? I will not deny that VS has crossed a line- but at the same time, I also can say that they sell long lasting products (while I am not a personal VS user, my sister IS and it is one of the only stores she can buy bras in her size, som of which have lasted her many years). I have a feeling that when I become a mother, I would be thrilled to know that there is a place where I could take my child to buy underwear where I know I am getting quality products and I know that they are getting what they need to make themselves feel good about themselves (Will that place be VS? At this rate, probably not.). That being said, I am truly interested in what you all are thinking. I will end by adding that I do not necessarily think that these would be good, or worthy solutions. I am not saying that I think those things will make the selling of these hypothetical products any better. Please let me know what you think and please leave the name calling and finger-pointing to a minimum! If someone actually does find a credible source for the line of underwear, please share it so that we might understand it better.

    • Mrs.O

      So I can say that the “Bright Young Things” marketing ad is only showing this springs items in swimwear, sweats, hoodies and backpacks. There is no mention of underwear in it. There is no credible source as it doesn’t exist. I’m guessing someone has taken our St. Patty’s day panty and this ad and made something out of nothing. It is a requirement of VS for models to be 18, so where would they get these middle school models? And I posted as mollus228 earlier but I can’t figure how sign back into that account. :)

  • Mareellen

    None of things you say are in that line of Victoria’s Secret of “Pink” Nor is it directed towards middle school girls.

  • Diana Cherry
  • http://www.facebook.com/profile.php?id=711627521 Kerry Eady

    This is actually badly written. First the brand they market towards teens is called PINK, it’s a combination of free standing stores, and products in the regular VS store.It’s been there almost a decade. This spring’s collection slogan is Bright Young Things and is based around the idea of spring break. Their sizing is from 30AA to 36/38D and their underwear fits from a size o (24/34) on up. That has not changed, so yeah it’s going to fit middle school on up and yes they know it appeals to preteens and teens and they are definitely marketing towards that, But if you weren’t already concerned about advertising to children then there’s nothing new here, nothing new is being launched right now.

  • http://www.facebook.com/DivineDesire Janet Ducommun

    This is absolutely appalling! I am the mother of a girl who
    just entered middle school this year. I have done my best to teach her a certain
    level of modesty, respect for her body and others. I am a doula so she knows
    more about sexuality, cause and effect more than many children. I have also
    taught my children about morality. The message Victoria Secret is promoting
    completely undermines all that I have taught. “Call me” and “Feeling Lucky” on
    underwear for little girls? Who is that message for? This message is openly
    promoting promiscuity and pedophilia.

    I will NEVER buy from Victoria Secret again. Victoria Secret
    may think there is lots of money to be acquired buy promoting to the tween
    market but they have now lost their mothers who have real jobs and money. Well
    done Victoria Secret, well done.

  • stephanie

    I dont agree to them doing this at all.. the last thing any of us need is our girls going around dressed like lil sluts.. aparently this company has no morals nor respect for any of us mothers. If they pulls this off i will no longer shop there or show my support to that rotten company

  • http://www.facebook.com/profile.php?id=723305008 Corey Belden

    What about the fact that this company is a horrible company? They make their workers cut up clothes so that poor people cannot wear them. They do not donate used clothing, or slightly defective clothing to their workers, or to thrift stores. Forgetting about their misogynistic ways, with their super thing, often under age models, the fact that they would rather throw away perfectly good clothing, than have “poor” people wear them.

    • Mrs.O

      You are completely misguided. VS does not have underage models. And you for one know that they throw their clothing away? I doubt it. You should really do some research before you call out accusations on a company. VS donates a lot to charity and medical research. They donated over a million dollars to the Hurricane Sandy victims. But they are so horrible? Everyone should quit listening to media and know what they are talking about before they run off at the mouth.

  • Guest

    I study teenage culture. Does anyone have a link that documents the statement from the above article
    “With young teens representing about $335 billion worth of spending power, according to Retail Analyst Hitha Prabhakar, there is money to be made, loyalty to be won, and an entire consumer group to milk and manipulate”?

  • rcnwtx

    I study teenage culture. Does anyone have a link to document the statement from the above article
    “With young teens representing about $335 billion worth of spending power, according to Retail Analyst Hitha Prabhakar, there is money to be made, loyalty to be won, and an entire consumer group to milk and manipulate”?

  • fashionista yuliana

    I’m sorry but all of you need to do your research. Bright young things is not by any means geared towards middle schoolers. It’s a collection by the Pink like which is a COLLEGIATE COLLECTION. All of you need to stop over reacting!

  • http://www.facebook.com/silverleaf.martin Silverleaf Martin

    When the moral majority target against certain, Movies, Television Shows (of severe questionable poor taste) and they’re removed, why not include Retailers as well…I’m surprised that there hasn’t been a stand toward this area as well. In addition, where are the parents in raising their children, maybe we should question them for allowing to much decision and poor choice making of their young pre-adult.

  • http://www.facebook.com/lorene.nielsen Lorene Nielsen

    Will NEVER buy another thing from this company again. I’m done.

  • http://www.facebook.com/angela.feaster.90 Angela Cook

    I’m surprised to see an article of this nature on the Black Sphere. Firstly, I have yet to see anything from that collection that 15-16 year olds aren’t already wearing (which, by the way, is who the target market is. Not the 10 year olds that the article implies.) If you don’t think your 15 year old is already browsing Vicky’s Secret at the mall with her gal pals, you’re kidding yourself. It is not a company’s responsibility to raise your children, or turn them away at the door. That is YOUR responsibility as a parent. If there is no market for this product, it will fail. That’s capitalism, my friends. And this is America.

  • Beth

    You want young girls to buy sexy lingerie so they have an excuse to take off their clothes and show someone their underwear, thereby encouraging them to become sluts at an earlier age? Not ok. VS, don’t even think about it. Take your target off this young audience

  • http://twitter.com/xoxo_Lindz ☠ Lindsey ☠

    “So based on Burgdoerfer’s logic, would it also be “magical” to make alcohol available to our preteens so that they can be “cool like the girl in college?” What about condoms, co-ed showers, and marijuana?”
    No that would be illegal. This is not.

  • Kristen

    The thing is, if you go to a department store, or let’s say Wal-Mart for instance. Wal-mart not only sells lingerie, silly saying underwear, regular bras & panties, shirts with Biebs face on it; they sell guns, medicine that could possibly be abused, alcohol, dirty magazines, and the list could go on. This doesn’t make you quit shopping at Wal-Mart though does it. We as women, (most feel the need) to wear bras and panties for support, comfort, and just to be able to fit better into clothing. The important thing is to teach your children right, Biblically (for those who believe).

    I have a friend, who is a mom of a teenager. She has brought up her daughter in a Christian home and has taught her well enough that the daughter chooses to shop at Victoria’s secret, with her mom. They choose to buy either the plain colors or beautiful prints, just like you could get anywhere else. So the issue here shouldn’t be Victoria’s Secret, it should be keeping mindful of how the children are being raised.

    I was raised in a Christian home/atmosphere and still am a Christian today. I love shopping at Victoria’s Secret because they have bras and panties that fit me well, perfumes/makeup that are amazing, and darn it I like feeling pretty when I’m sick or am having a bad day.

  • http://twitter.com/xoxo_Lindz ☠ Lindsey ☠

    Bright Young Things is their new PINK campaign. PINK has been around for years and is in adult sizes. http://www.polyvore.com/cgi/contest.show?id=387559&type=details

  • http://www.facebook.com/joy.l.dragland Joy Likens Dragland

    Imagine all the pedos hanging around the storefront while the pre-teens peruse and try on lingerie…sick. I actually just made my stomach turn. God, this country gets suckier by the day.

  • http://www.facebook.com/brittney.miller.902 Brittney Miller

    I do find this stupid and disgusting but it’s existence isn’t the only problem. People are so ready to blame and point fingers at everyone but the parents. If parents don’t like something then they shouldn’t buy it for their kids. It’s as simple as that. You shouldn’t infringe on a company’s right to make a product just because you don’t like it, especially if it doesn’t affect physical health and safety. It’s a company’s job to make money and a parents job to judge whether or not what that company is producing is right for their own child.

  • Mrs.O

    It’s just a bible thumping blogger up there, who has no clue what she’s talking about. Draw some more attention to yourself! You’ll feel like an idiot and discreditable when proven wrong.

  • http://www.facebook.com/paulakakin Paula Akin

    Anyone else remember the flap a few years back when some company wanted to market thongs for toddlers? yes, thong UNDERWEAR for toddlers! fight hard to protect your daughters’ self-image. Too many abuse females on this planet. It must stop.

  • Robimse

    VS! Seriously!! Kids!? Really? Is the soft porn industry not paying you enough anymore? Yeck.

  • http://twitter.com/Shanna2104 Shanna Brown

    Victoria’s Secret just released a statement that says their “Bright Young Things” collection is not for young girls, it is for college aged girls. Also stating that they do not market towards young girls. I don’t know if they’re just dodging backlash or things have been misunderstood, but I sure hope they don’t go through with this if it is geared towards children.

  • http://www.facebook.com/lora.holtsclaw Lora Holtsclaw

    Why don’t they let our little girls keep their innocence anymore? They would make a whole lot more money if they designed lingerie for Plus size women!

  • http://www.facebook.com/kelly.branstner Kelly Branstner

    In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.
    ^from the Victoria’s Secret facebook page

  • http://www.facebook.com/courtney.kitchen.754 Courtney Kitchen

    The marketing industry is putting out way too many wrong images to our teens as it is. We as parents try to protect our children from the way that the world is getting already. Now their gonna see young teens their age modeling some sexy lingerie? I just want to know what Victoria Secret is thinking? I wonder if the people that are going to be running the show have young teen daughters that are the same age as these girls that are going to be modeling them? And if so would they let their daughters be wearing/modeling this kind of stuff? Just think about all the child molesters, sex offenders, rapist, and everything else we already have in this world. I think this is just going to create more crime, prostitution, and everything else that comes along with putting sexual images out there like that.

  • Anonymous

    Is this the only worth we teenage girls have in the world? To dress like a tramp and dance around for men/boys enjoyment? Thank you Victoria’s Secret for telling me that I have no other value to the world aside from intercourse. There’s no reason for me to attend school because I can make better money working a corner. My only value lies in my body. I guess it’s a good thing that I’m naturally thinner than your models, but even if I wasn’t, your models show me that I should kill myself trying to have a body that looks like theirs. This really has made me realize I should give up on going to college and doing something like becoming an engineer, doctor, or businesswoman (although being a prostitute is like being a businesswoman) that clearly has no real value to it. So, Victoria’s Secret, I’ll change my plans to fit your image. I’ll become an object that men set on their shelves. Maybe I’ll even try to get put in the sex trafficking business oversees, then I can be raped innumerable times and really fit your image of the ideal woman.

    I just feel sad for the girls who don’t fit your image, they don’t have any of your nice strings (‘bras’ and ‘thongs’) that they can properly wrap around their bodies. I also feel bad for the newborns that don’t have anything like thongs to wear that say something provocative on them. Maybe that should be your next line. Why wait till the child can eat from a bottle anyway? Its father did run off after forcing himself on its mother because she wore some of your nice lacy underwear and danced around on a stage for you.

  • http://www.facebook.com/george.murrey George Murrey

    Sick!

  • buckunstoppable

    I think all this moralizing about our culture is rich on a website where the very first thing I encountered, even before I could read the article, was an advertisement to win an AR-15 in a contest. *Very* responsible.

  • jack doff

    A quick solution would be for current customers to boycott until they reverse this “marketing” decision. How about it, ladies?

  • http://twitter.com/ThePunisher212 Frank Castle

    Mothers and Fathers bitching about this.

    are the same Mothers who more then likely wear Victorias Secret and their Husbands love it.

  • disqus_UbrKWnE1WR

    While it may not be up to Victoria Secret to establish the moral character of our society they are a successful business which has a choice as to what legacy and mark they want to have on it. With success comes power and with power comes responsibility. Our young girls and boys have enough challenges as it is. They don’t need the added pressures to grow up quicker than they need. Boys should not have this in their faces and then be blamed when they are overwhelmed by the urges that are brought on by images and constant expectations. There is a reason it is called underwear. It should be private and available for appropriately aged persons, persons who are ready for the responsibility and not be splashed on billboards, store fronts, magazines, and commercials. In my home there isn’t a ton of tv, no magazines, and we don’t go to the mall often, but the stuff comes in the mail, flashes on the few commercials when the tv is on and so even if it isn’t in my home my children’s friends are being influenced as are the rest of the population who play a part in the rest of our lives.

  • Ogee

    Victoria’s Secret has made a public statement that this is not true and that they don’t have a line for less-than-college-age young women. Hmmm. So what say you??

  • http://www.facebook.com/profile.php?id=1327470243 Nicole Alexandra

    I have worked for Victoria’s Secret for the past three years. While I agree that most of the messages or words printed on some of the panties are a bit much( my co-workers and I jokingly call them ‘scandalous’ and only once did one of my managers refuse to sell Pink panties because they said “F@*# Me” on the crotch. That was back in 2010 and was the worst I had seen. She literally removed them from the shelf and filed a complaint to the corporate office), Pink is NOT aimed at pre-teen girls. Yes, we are more than aware pre-teens shop Pink. However, I can tell you, as someone who sees behind the scenes, the marketing for Pink is actually geared towards teens and young college students (mostly the latter), especially the limited edition Spring Break collections. In this type of situation, I feel it is up to the parents to take control and do some parenting. If your daughter is under 18, lives with you, and uses your money to buy clothes. you still have a say in what she buys and wears. I would also advise anyone who writes a published article like this to please make sure their facts are correct.

  • Rhys

    This is an overall excellent article, but I really wish that making condoms available to young teens wasn’t compared directly to young teens being offered illegal drugs. Contraceptive education is important, perhaps most so during the years at which young women are coming into a practical understanding of their sexuality.

  • http://www.facebook.com/profile.php?id=1565085833 Susette Horspool

    Well. My sister loves Victoria’s Secrets. She gave me some of their bras when she increased the size of her breasts, and told me how great their stuff is. BUT this disgusts me. I’m in marketing, myself, so I know the temptations of sucumbing to the lure of money. But I also know a bit about how life is shaped, and this kind of marketing does not come from integrity or understanding or compassion or anything but greed. I will never shop at Victoria’s Secrets again and will speak against them to all of my friends. With product lines like this, with such a low sense of morality, they don’t deserve our money.

  • Mareellen

    .Amy Gerwing needs to research before she writes an article that is NOT true! I e-mailed Victoria’s Secret about this. This is the response I received: From:Victoria’s Secret Customer Care (CustomerCare@VictoriasSecret.com)

    Hello Carol,

    Thanks, so much, for taking the time to
    get in touch with us. I understand your concern for the letter you saw
    posted on Facebook. It’s my privilege to respond to you personally.

    “In
    response to questions we recently received, Victoria’s Secret PINK is a
    brand for college-aged women. Despite recent rumors, we have no plans
    to introduce a collection for younger women. “Bright Young Things” was a
    slogan used in conjunction with the college spring break tradition.”
    Sincerely yours,

    Judy D.
    VictoriasSecret.com Customer Service

    Visit http://www.VictoriasSecret.com
    Phone 1.800.475.1935 or (outside the U.S. and Canada) 1.937.438.4197
    Fax 1.937.438.4290

  • http://www.facebook.com/tbflpassion Janelle Johnson

    I think this is horrible. This disgusts me! Most these girls have not hit puberty yet and some may just have recently got a training bra. Why are we wanting to add sex appeal to children? First with toddlers and tiaras and now this? It makes me sick.

  • alex

    I’m 20 years old and half of the items in vs pink and plain old vs are too racy for me even. If they haven’t figured that out now sadly they never will

  • Sierra Night Tide

    BOYCOTT!!!!

  • Sierra Night Tide

    Christmas 2013 – Victoria’s Secret Little Angel Fashion televised show so that scum buckets don’t have to pay for their child pornography :/

  • BriaNoreen

    I am expecting a baby girl and I am not bothered one bit by Victoria Secret and any other brands that promote ‘sexual awareness’ or whatever you want to call it.

    I am a Filipina, raised in a very conservative family. I did not know anything about sexual relationships until it happened to me. I had not a clue whatsoever because parents are not supposed to talk about sexuality to their children.

    Now I am wondering if it did me any good. My daughter will know the things she has to know about everything. So when it is time for her to be out in the real world, she won’t be surprised and ‘fall inlove’ with the first boy she meets.

    Children who grow up with Naturists parents in a Naturist environment are less likely to get pregnant at 14 because they’ve seen the beauty of the body growing up. A bit of skin doesn’t shock them and appreciating they’re own sexuality and others is just part of life.

    Bottom line is, Victoria Secret is a brand that sells lingerie. Whatever types of underwear may be available out there will not shape your daughter’s future. It is how you raise them that will. And there are better things to teach her regarding ‘tough decision making’ during her formative years other than ‘will she be a doctor or a lawyer’- working all day until she is old. There is definitely more to life!

  • Von Dred

    As a 26 year old Straight male who’s attractive this is absolutely disgusting

  • Jessica

    So sad, sex trafficking is a very real and alive thing happening right here in the US, pedophiles and sex offenders, this new line targeting young girls is sick. What will they design? A black lace training bra, are they not making enough money with the millions of women buying their overpriced lingerie, bras, nighties and even swimsuits!?

  • Royalbird

    This isn’t new. I was 14 in 1991 and my friends were buying VS underwear. I was a loner among the cheerleaders because my parents wouldn’t permit me near that store and I had no desire to wear such trash myself. So I don’t really understand why this is news.

  • cagedsoul

    Capitalism at its excessively best with its catch phrase “Catch them young”. We have lost our sense of decency which is covered with they want it we are giving it. And if parents protest it there will soon surface a rights group that will ask for allowing pre-teens to exercise their right to decide what they wear.

    Finally what America uses will be played across the world to sell across the world. We will make the world pay for us loosing our sense of decency and morality like we have been doing.

  • Emma Withrow

    I’m not sure how it’s news that young girls like to look older. This isn’t a new concept. Also, wearing lacey underwear doesn’t really mean anything. Girls of any age should be able to wear whatever underwear that they want, and if Victoria’s Secret is getting in on that market then why is that a problem.

    The rest of the world needs to grow up.

  • http://www.facebook.com/carrie.griego Carrie Griego

    http://www.snopes.com/politics/sexuality/victoriassecret.asp Yeah, they’re not marketing anything to pre-teens.

  • none@none.com
  • Kat

    First off, there’s a difference between “young teen”, the people this line is being marketed to, and “pre-teen”, the people it is NOT being marketed to.
    Second, is it really anything new that young teens are wearing Victoria’s Secret? PINK, anyone? Quite honestly, as long as their clothing is covering their underthings, does it really matter? And how is wearing “cute” or “sexy” underwear objectifying our daughters any more than letting them wear a bikini to the beach? I don’t see anyone getting all up in arms over that.
    I wear Victoria’s Secret all the time, without any intentions of showing it to anyone or acting on any words that might be printed on my behind, simply because wearing it makes me feel good. Most of the time, my husband never knows I have it on. In fact, I’ve been buying cute underthings for myself since high school and no one ever saw them but me. So why do we all think that the underwear our 14 year olds wear determines their level of promiscuity? If we as parents are teaching them properly, it shouldn’t.

    Now, that being said, I require a number of things before my daughter is allowed to wear VS style underthings or bikinis including age and level of responsibility. But it’s my job to make sure the requirements are met first. It’s my job to protect and teach her. Nobody else’s. Not the schools’, the retailers’, or anyone else. And, really, at the end of it all, if people don’t buy it they’ll stop selling it.

  • beeagstein

    you should do some research before you write:

    “Victoria’s Secret PINK is a brand for college-aged women. Despite rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.”

  • Jen

    Before saying anything else, I agree that underwear with phrases such as ‘Call me’ or ‘Feeling lucky?’ are tacky and cheap, and personally I wouldn’t buy them for myself, my sister, my daughter or anyone else. Victoria’s Secret has definitely missed the mark on that one in my opinion.

    However, I see ABSOLUTELY NO ISSUE with aiming a line of underwear at this age group. The fact is that many girls do need to wear bras when they are 12/13, I know I did, and often its difficult to find comfortable bras for your newly developing shape in stores where ranges are aimed solely at adults. Along with that, why shouldn’t you be allowed to have pretty patterns on those bras and panties, it doesn’t lower your self esteem or self image in any way. The fact is, from about 13+ you will be wearing bras for the rest of
    your life, so rather than suggesting these garments are provocative and
    inappropriate, why not allow our children to celebrate this change and
    enjoy this new addition to their wardrobe by giving them age appropriate
    designs. I used to go bra shopping with my mum to pick out pretty patterns and cute colors, I certainly didn’t associate it with sex or losing my innocence.

    So in conclusion, poor designs but not a poor decision to address this section of the market.

  • http://twitter.com/PasstheDoucheys dcMartin

    http://www.eonline.com/news/401281/victoria-s-secret-controversy-bright-young-things-not-a-new-underwear-line-for-teens

    It’s not underwear, and it’s not aimed at teens/tweens, it’s aimed at their “Pink” college demographic.
    RESEARCH before you publish, my dear.

  • idolfanatic

    It’s really pathetic

  • http://www.facebook.com/janice.carpino1 Janice Carpino

    The only way we can stop this is by not shopping there and hitting them in their pockets. I now they want to make money, but not using our children. I have 2 granddaughter and I will never not buy anything in there I won’t even walk into their store anymore.

  • Angela

    As a Christian woman that is raising two daughters I find this posting just a rant that is filled with hypocrisy and judgment and nothing more. I hope after writting this piece you are at home with your family living in a bubble because if you aren’t you are being such a hypocrite if you go shopping at any store, shop in the internet, watch tv, watch movies, listen to music at all. Victoria Secret’s is not to blame for sexy clothing that teens buy. That falls upon the responsibility of the parent. You have to teach good values at home and with that being said I have no problem at all taking my 12 year old with me and buying her pretty, appropriate undergarments at VS. Infact we just went there this past weekend and I love that I could buy her nice, comfy undies and pay much better prices than I can even at target or walmart. Before you start judging VS for catering to preteens do me a favor and walk in any store that is not Christian based and tell me where you can shop that doesn’t have something that is inappropriate for underage. If VS is going to post that under the age of 17 should have an adult why are you bashing instead of praising? Good for them for sadly having to take responsibility of parents that let their kids do whatever and go wherever at that age. If at that age your daughter is purchasing inappropriate clothing that is on you.

  • Maya LaMontagne

    Bright young things was aimed at college aged women and the slogan comes from their spring break. Honestly people, don’t blame the company. Obviously young girls are going to be attracted to anything “sexy” and above their age group. Don’t you remember being that age all the changes and hormones makes you want to grow up a lot faster and be “sexy” but it’s your job as the parents to not only say no but to sit down and talk with your daughters about the importance of just being a kid or teenager for awhile.

  • http://www.facebook.com/people/Ann-Shannon/100000304445881 Ann Shannon

    OK…let us know the minute these raunchy products hit the stores, so mothers and grandmothers can picket the stores that carry them. While they are in malls, we could wear t-shirts and ask people entering the store to boycott Victoria’s secret until they set fire to these obscene products.

  • http://www.facebook.com/profile.php?id=626820119 Marjorie Phillips

    Victoria’s Secret could have come up with something girly fun and tasteful for girls looking forward to becoming young ladies. INSTEAD they chose to put ‘wild thing’ and ‘call me’ on their preteen underwear line!!!! I am really saddened and disappointed at their stupid and horrible decision to make girls into sex objects and cheapen their value to be based on sex appeal and sexual availablity. Sickening

  • http://twitter.com/Pebbles78623 Laura Chamberlain

    Okay actually this ‘bright young thing’ is part of their “PINK” line which has been around for a while now. The line is actually targeted for ‘college’ age, if it carries over into a younger age group, well that happens sometimes. Why do we hold the company responsible for this issue, it should be the Parents job to govern what their children are doing. My daughter wore undies from the “pink’ line when she was about 16 maybe even as young as 15. Not all of them have something ‘risque’ on them some are very plain and simple even what they call boy cut, but they fit her better than anything she could find. Point blank our rule was that she couldn’t buy a pair with anything inappropriate for her age, no thongs, no risque words nothing to skimpy. My neice her much older cousin took her to the mall one day and came back concerned and afraid that I might be mad at her because she allowed her to go purchase undies at the Victoria Secret, and she wasn’t sure that she should have, so we casually looked at my daughters purchases of the day. Nothing that was purchased was inappropriate for her age my niece said ‘yeah she actually passed over a couple of items and said she couldn’t get those because they weren’t appropriate” If you give your children boundries and expectations they will generally make the right choices.

    What struck me about the article was in the first Paragraph

    “Within minutes, Beiber was on stage performing alongside scantily-dressed Victoria Secret Angels, while millions of young girls – 80 % of whom struggle with body image – eagerly watched at home. The not-so-subliminal marketing message was sent: I like Justin Beiber, Justin Beiber likes Victoria’s Secret, and therefore I should buy Victoria’s Secret.”

    Where is the Responsibility of the parents? Why would a 14 year old ever be allowed to watch a Victoria Secret Fashion show to begin with? How can we Hold Victoria Secret responsible for the possible carry over of it’s advertising into a younger age group than it was actually intended. If we as parents don’t monitor what they are doing ?

  • Emily

    Do you know of the address one should send similar letters to Victoria Secret to? I would like to send a letter too.

  • http://www.facebook.com/teri.eicher Teri Eicher

    I was worried when I started reading some of these articles…however I did my research and discovered that the ‘Bright Young Things’ slogan is for PINK’s line of Spring Break gear, aimed at COLLEGE AGE girls. The CEO of the company got people upset at him when he said that 15-17 year old girls want to be like the older girls, but he didn’t say he was making underwear that says ‘call me’ for 15 year olds. Let’s all put on our thinking caps really critically think if this corporation is crazy enough to try and make lace thongs for 12 year olds. I remember a few years ago Abercrombie or American Eagle or GAP did make thongs for young girls and it didn’t go well…VS did not follow suit then and I doubt they would now. Do some research before you flip out next time.

    http://www.huffingtonpost.com/2013/03/25/victorias-secret-bright-young-things_n_2950691.html

  • lila$$kicker

    Just so you know… you are all morons as Victoria’s Secret released this statement YESTERDAY:
    “In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.”

  • Jennifer

    This is so damn sad n pathetic of the greed n demoralization of a company that isn’t satisfied with just objectifying grown women but little girls. This company NEEDS a rival competitor with more class than this to run them out of business! Just bc, they are a multi million dollar company doesn’t mean it can’t happen, just look at the once high rolling companies of the past, that have met their demise… Go ahead n google them.

  • John Doe

    Article shutting this thing down:

    http://www.huffingtonpost.com/2013/03/25/victorias-secret-bright-young-things_n_2950691.html

    Main quote:

    In response to questions we recently received, Victoria’s Secret PINK is a brand for college-aged women. Despite recent rumors, we have no plans to introduce a collection for younger women. “Bright Young Things” was a slogan used in conjunction with the college spring break tradition.

  • eg

    Speak out against the over-the-line marketing of innappropriate undies for our young girls, by boycotting the boutique. We have the power….do we have the courage?

  • Beth Mills

    This is just SO silly and misdirected! I’m a huge fan of VS and have worn it since I was 15 or 16 and in high school. Here’s my soap box:

    1. Bright Young Things is just a slogan for a brand, PINK, that’s been in existence for at least 5 years, probably longer. It’s ALWAYS been for college and HIGH school girls, NOT middle school girls. Again, it’s JUST a marketing slogan for a pre-existing line, much like Nike’s “Just Do It”. Young does not automatically equal middle school. If it does, I’m ancient because I’m in graduate school.

    2. I’ve bought VS since I was 15-16 and still do, and sometimes buy the ones with sayings. But guess what: no one sees them! It does NOT automatically make me a slut. It does NOT mean I’m having sex, being promiscuous, doing drugs, showering with boys, or anything of the sort. In fact, I’m waiting to get married to have sex. (FYI, I’ve been dating someone for 4 years and will not be getting married for another 2 years due to school.) I don’t do drugs or smoke weed. To assume that’s what all “college girls” do is a little ridiculous and sensationalized. To assume that most colleges have co-ed showers is also silly and is totally wrong.

    3. My parents raised me to be classy and to abstain until marriage. They knew that because of their great, consistent parenting, it doesn’t matter what my panties look like. If parents are worried, they should be spending their time discussing values and morals with their daughters instead of being angry over a brand that’s existed for years. Tell your daughters of their worth and value. Tell them to seriously contemplate long-term consequences. Tell them to wait, to be safe, or whatever principles fits the moral compass you desire for them. Use this as a learning opportunity.

    4. Talk to your sons as well. I’m more upset that young boys and young men are constantly bombarded by women in undergarments, but it’s not just VS that does it at all. If you have an internet connection, you can literally see/watch anything you want. There are many things that make VS look very tame. Watch their internet activity. Teach them desired values, self-worth, and respect for women. It’s equally important to talk to them about this issue as it is a daughter!

    5. I like wearing cute undergarments like the ones from VS because I like wearing cute undergarments. It’s simple, really. It makes me feel happy and good about myself. I don’t mean that undergarments are my source of self-worth, I mean that they’re like an added bonus. I can’t really explain why, but sometimes people do things for themselves to make them a little happier. It’s like the undergarment cherry on top of (actually under) a cute outfit sundae.

    6. I shop at VS because of their high-quality and cute undergarments. Their bras & panties are very well-made and don’t fade, tear up, shrink, or stretch over time. I have bras and panties from there from 3-5 years ago that you can’t tell apart from the new ones. I’ve tried undergarments from cheaper places, only to be disappointed in the quality after a few washes. The only VS ones I’ve gotten rid of are ones that got too small… not because of shrinking, but because of me stretching. Funny thing about aging: it turns out your metabolism slows down.

    7. If your daughter worships Justin Beiber, you already have issues. Do some research on him and watch his interviews. He has a terrible, self-absorbed, arrogant attitude and can be very disrespectful to others. You would be equally as upset about him as you would this VS ad, I guarantee it.

    In short, please do fact-checking and research before writing an incorrect, sensationalized post. Note that I’m not saying all teens should wear skimpy undergarments. Rather, I’m emphasizing that parenting is a much huger factor than a lingerie line that’s been in existence for a long time.

  • http://www.facebook.com/holly.d.kellogg Holly D. Kellogg

    Haha you people are so dumb. When a girl gets their period which can be around 11, 12, 13 ect years old they get boobs and they want underwear. Victoria secret has the highest quality materials. OF COURSE they are going to advertise to teens they have cute stuff designed for teens and teens ahve boobs too GET OVER YOURSELEVES!

  • http://www.facebook.com/laura.walsh.92372 Laura Walsh

    The latest “Bright Young Things” add targeting middle school aged girls is in extremely poor taste.

    • Anon

      Show me where it SPECIFICALLY says it’s targeted to middle-school-aged girls?

  • Sandra Montgomery

    This calls for a boycott. Without question.

    • Anon

      Yes. Without question. Because that’s what ignorant sheep do. They do stuff, without questioning it. Good job.

  • http://www.facebook.com/peteymckay Pete McKay

    I’d like to know the source of the quote attributed to Stuart Burgdoerfer regarding the marketing to middle school girls. I have been looking for it for a couple of days now since this news broke and I haven’t found a legitimate link to a “middle school girl” reference. In fact, the quote I did find says this:

    “When somebody’s 15 or 16 years old, what do they want to be?” Chief
    Financial Officer Stuart Burgdoerfer said at a conference. “They want
    to be older, and they want to be cool like the girl in college, and
    that’s part of the magic of what we do at Pink.”

    If I remember right 15 or 16 is NOT middle school, so has Ms. Gerwing bent the truth? I’d say considerably. Mind you I’m not finding fault with the consideration people are showing for the protection and education of their children, I am finding fault with the reckless editing of a statement made to make a company’s intentions seem inappropriate. And in more than a dozen exapmles of that quote by Stuart Burgdoefer I have found it is only Ms. Gerwing’s that conveniently edited out the reference to High School aged, NOT middle school girls, which she added herself.

    Shame on you Amy Gerwing, for your lie of omission.

    • http://www.facebook.com/jomom23 JoAnna Adams Wishon

      Not ommission…bald-faced lie. She’s a lying, liar who lied. Period.

  • http://www.facebook.com/lizz.huiefulks Lizz Huie-Fulks

    Let me guess, the person who came up with this new line idea for Victoria’s Secret is a closet pedophile????????????????????? That is the only reason why it was created. This new line disgusts me. Preteens/teenages have a hard enough time in life and why add to it. They shouldn’t worry if their undergarments are sexy or not, preteens and teenagers shouldn’t be flaunting their undergarments….You, Victoria’s Secrets have sunk to a new low.

  • http://www.facebook.com/kimberley.patterson3 Kim Gribben

    What is WRONG WITH YOU???? Yer damn straight it’s their responsibility!! They ADVERTISE THIS CRAP, in fact, I say WE BOYCOTT THIS INSANITY!!! How d’ya like those apples, moron?? You don’t have any young girls in your life, apparently, eh?!? Smarten up!

    • Anon

      I don’t even… I just can’t.
      Too. Much. Ignorance.

  • disqus_rnsB9D8wVN

    I am a mother in her 30′s. All my undergarments are from Victoria’s Secret. However I have 18 and 19 year daughters. I just started buying them stuff from Victoria’s in the last 2 years. I also have a 7 year old and would be appalled if she was wearing scimpy underwear with the words feeling lucky next to her vaginal area when she was 12!

  • http://www.facebook.com/michelle.bullard Shelley Bullard

    Not buying Victoria’s Secret

  • http://www.facebook.com/colleen.mclarney Colleen McLarney

    Do any of you know what the word “boycott” means. Find out the definition. And then, maybe this country might start getting better. Don’t just post.

  • http://www.facebook.com/libraryqueen42 Alicia Stockton

    if you’re a parent of a middle schooler it’s your job to say hell no. end of story.

    • Marie

      Kids don’t always listen..

  • http://www.facebook.com/tina.quayle1 Tina Quayle

    For anyone who is against targeting teens and preteens with sexual advertizing sign this petition & let Washington know there needs to be a limit with restrictions.

    http://wh.gov/HbM6

    • http://twitter.com/LeaoraRanica Kellie Jones

      I totally love the fact this petition only has one signature- and it’s yours.

  • Karyn Patterson

    I think this is shameful!! Whatever happened to the good old white training bra. Racy slogans on underwear is disgusting! I’m reconsidering shopping at Victorias Secret ever again if this actually goes thru.

  • http://twitter.com/DTalksAll Daniela

    Parents need to start taking responsibility for their own children and *Gasp* Be a parent! Come on, it’s a clothing store for women (yes, college age women included). If you don’t want your kids wearing their clothes, then don’t shop there!

  • http://www.facebook.com/profile.php?id=1482709758 Karen Booth Taylor

    muslim men’s heaven..they like little girls and pedophiles too! SIck sick people! adult women should send a message and quit buying VS for thmselves to protest this! AND since Jesus said those who harm children should put rock around their necks and drown in the river (commit suicide in other words,) he had NO compassion for a child molestor..he KNEW they cannot be rehabilitated evidently… so lets not put them In jail for a year..but rather IMMEDIATELY hang them from the highest tree!! They make me sick, they anger God and they destroy lives..they deserve to die for what they do!

  • http://www.facebook.com/andrea.lozinski Andrea Lozinski

    Again, this is a perfect example of putting the almighty dollar ahead of everything else. With all the work that women have done over the last 50 years to promote equality for women, it’s discouraging to see that over the last 15 years, teen & pre-teen girls are hyper-sexualized in the media. Girls need time & the opportunity to grow up & develop into strong women. VS, I don’t know where your morals are!!!!! Shame on you!

  • http://www.facebook.com/jomom23 JoAnna Adams Wishon

    You must joking lady…how dare you fabricate such malicious lies! You’re just plain wrong…this entire post is just so factually wrong. You do know what facts are, right? And sadder still, your readers won’t think to research for themselves, because surely if they get their news and information from you, they don’t think at all. You should be ashamed.

  • http://www.facebook.com/people/Dave-Love/100001295587771 Dave Love

    Not marketed to pre teens. Another dumb article by another right wing moron who peddles lies. Usually peddling lies in the name of Jesus. Religitards love to do that.

  • Sara Heermans

    I completely agree that this is an astonishingly inappropriate campaign. I also, however, think we need to be careful that we don’t go so far in protecting our young girls that we smother their sexuality altogether (when the appropriate time comes for them to begin exploring that side of themselves.) Just something to think about.

  • Rachel

    Their campaign wasn’t targeted at tweens. PINK has always been geared for 15-mid20 year olds, and Bright Young Things was just the tag line for their Spring Break line of apparel. You’re confused and railing against one of the only apparel companies that actually goes out of its way to only hire models over the age of 18.

  • truebutterfly

    I think we need to zoom out and re-evaluate the notion that making sex taboo and that hiding sex from pre-teens is a good idea at all. Teach them about responsible sex, teach girls how to be independent and not need a boy, and find models with a little more meat on them. This sort of criticism is at the wrong end of the problem, while valid, we need to look at the circumstances that have created this.

  • dropkick
  • Monique Dauphinas

    This is what happens when someone like Ms. (Mrs.?) Gerwing posts a bunch of random words trying to illustrate an idea without doing any research on a subject she decided to write about.

  • http://twitter.com/LeaoraRanica Kellie Jones

    Ok, first of all. This is under the Pink! line which is marketed to older teens and 20 somethings- not preteens. Second, the vast majority of girls hit puberty well before 14. That means they have boobs and need something to but them in. Third, if the mother doesn’t approve, she shouldn’t take the daughter shopping there or at least not buy her the “call me” thong. In addition, she should teach her that no bf/gf should see that thong until she’s old enough. I would also like to add that such underwear doesn’t promote promiscuity, how the girl is raised does. My mother, a Southern Baptist Christian bought me my first thong at the age of 11 (When I was well into puberty and had bigger boobs than most adults). Eleven years later I am still a virgin so I guess the power of the thong was not so great as it was not produced by Victoria Secret. If you need something to complain about try the quality of parents these days and inform them to stop raising a bunch of whiners.

    • Christy

      I don’t care who this line is marketed to. No woman or child should be made to believe that their sexuality determines their worth. Some of their underwear says :”Call me.” For what? Interesting and intellectual conversation? Then why is it written on my UNDERWEAR! Why on earth would an 11 year old need a thong? I’m 34 and I don’t even have a thong. They are not utilitarian. They are meant to be sexually arousing. That was a bad judgment call on your mother’s part in my personal opinion. I am Southern Baptist Christian and have a 9 and 10 year old. Thongs don’t make you have sex of course, but that is what the thong is geared towards…making you feel sexy or look sexy. I for one am tired of being assaulted by pornographic images every time I walk past a Victoria’s Secret in the mall! I can only imagine what God thinks. Congratulations on being a virgin by the way! If more women remained pure, the men would live up to our higher expectations and our entire society would improve drastically.

      • Anon

        Actually, I’ve always worn thongs to get rid of panty lines when wearing certain types of pants… Not to feel “sexy”.
        And isn’t God supposed to be omniscient? By that logic, he would have known that Victoria’s Secret would exist before he even created humanity. So, he should hardly be surprised.

        • Christy

          There are other types of panties that avoid panty lines, and pants shouldn’t be that tight anyway. I wasn’t implying that God was surprised in any way…only that He must be even sadder than I am about the sin that abounds in our culture.

          • Guest

            “Pants aren’t supposed to be that tight.” Says who?

          • Lisa

            Who says that “pants aren’t supposed to be that tight?” Are we supposed to be wearing man pants?

      • Lisa

        My sister was a dancer, and they wore thongs in their costumes. I just think they’re comfortable and get rid of that dreaded “panty line.”

        Have you ever seen a tan cotton thong? They’re not sexy at all.

  • James Nash

    It’s pretty simple. If you don’t like it, don’t buy it, America.

  • Clarissa

    seriously, get over it. if you dont like it, don’t buy it! simple. teach your kids values & you won’t have anything to worry about. stop relying on celebrities & clothing to raise your kids. there are bigger things to worry about.

    • Celeste J

      Do you HAVE kids? If so, you would know that kids get their moral compass as much by society and peers as they do parents. Yes, parents are responsible, but what teenage girl hasn’t gone behind their parents backs for one thing or another. Don’t be so ignorant to believe that kids won’t do something their parents tell them not to.

  • Marie

    This is amazing, perfectly written! VS undergarments should be sold to women, and women only! Not children.

  • Nancy

    I recently withdrew my name from Bath & Body Works mailing and email list. I love all of their products, but seeing the latest poster in front of Victoria Secret doorways in malls is so upsetting. I will never buy anything from any company owned by Limited Brands. I’m sure all the pedifiles that walk by the picture of a very young girl with her underpants pulled up in the crack of her rear end appreciate Victoria Secrets new child pornography advertisements.

    • Anon

      Child pornography? For one thing, all of those models are grown adults.
      And since you seem confused, let me direct you to your nearest dictionary to look up the word “pornography”. If it’s too risqué for you, then DON’T SHOP THERE. It’s really that simple.

      And by the way, it’s spelled “pedophiles”. Misspellings tend to damage the credibility of your opinion. Just saying.

      • Natalie Keyser Palmer

        Actually Anon, having such an ignorant opinion is damaging your credibility… just saying.

        • Anon

          Please explain to me what exactly is “ignorant” about correcting a person’s completely wrong notion of what the term “child pornography” means? Or correcting someone’s spelling?
          VS is selling their product. Plain and simple. Just because there are the prudish few who disagree with their ads/models/whatever, doesn’t mean that they will (or should) change their ways to cater to the insane worldview that some people seem to have regarding censorship.

          • Natalie Keyser Palmer

            I find the view point, “if it’s too risqué for you, THEN DON’T SHOP THERE” to be a very ignorant point of view that (you are correct) is shared by many people in our society. The problem is that you forget to take into account the fact that while the models may not be children many of VS’s ads today are directed at children and teens. Desensitizing them to sexual images at such a young age is damaging to them now and to our society as a whole. These children will become adults and their desensitization will become increasingly apparent (not to mention dangerous) as their generation begins to amend laws and alter the meaning of a “social norm” based on what they think is appropriate. I do not think that Victoria Secret should be deleted from society. There is a need for their products. But there should be some serious boundaries for how their ads are distributed, displayed and who their target audience is allowed to be. The floor-to-ceiling posters that hang in their windows at every shopping mall across the country (and world I’m sure) should be considered soft pornography and indecent for public viewing especially in locations that children and teens can so easily see them. If we don’t protect the minds of our children today then our society is only going to become more polluted with time.

      • Celeste J

        If the models are intended to appear young, it counts as pornography. Sorry, the credibility of your opinion is damaged.

  • Christy

    I love everything you have written here. It is spot on and more needs to be done about objectifying our children as if that is what determines their worth-how beautiful or sexy they are. That is one reason I have chosen to homeschool before middle school starts because I don’t want my 10 and 11 year old daughters to grow up before they are ready.
    Please do something about the Victoria’s Secret ad at the top of this blog post with the model wearing a barely there bra!

  • Momov2

    My niece is graduating from 8th grade this year, and when i asked her mother for gift ideas, she told me she loved pink. I was skeptical at first, but when I checked out the website, my suspicions were confirmed. This probably has more to do with parental choices (although my sister seems to be a fine parent otherwise) and more to do with the general “over-sexualization through osmosis” we seem to suffer from in this country. For instance, Cosmopolitan magazine (soft-core porn IMO) is directly marketed to a mature audience. But you’d have to be an idiot to think that young girls don’t take in these images while standing on line at the grocery store. Look at what Dis-mal (sorry, Disney) did with their Brave heroine: they made her slimmer, gave her more curves and basically “cleaned her up”, sending that all too familiar message: what you were born with will never quite measure up, lassie! Quick, put on this thong!” I’ve got the good sense not to go chasing waterfalls and try to live up to some ridiculous narrow standard of beauty, but far too many of our young girls don’t, and the more they see the objectification(rather than the respect) of their gender, the harder it can be. For the folks that say: Raise your kids on your own, it’s your fault if they don’t turn out! First off, these are most likely not parents. Secondly, any parent with a brain in their head realizes that their voice and influence is not the only one in their child’s life, and outside forces can have undesirable effects. It’s like this: Good parents can do and say all the right things, but they probably wouldn’t take their kids to a strip club or a crack house. Why would any good parent want to expose their kids to such elements, right? The problem with these ads is that they are so pervasive and commonplace, so even if the parent chose not to allow their kids near these bad influences, it’s almost impossible to escape unless you decided to live in a cave. Don’t get me wrong: there is nothing wrong with embracing one’s own sexuality (I embrace mine whenever the mood strikes me ;-), but let’s not confuse that with using sex to sell a product. That’s what this is, and it’s reaching girls at younger and younger ages. I told my 12 year old daughter (a very beautiful “girly-girl” who spends 45 minutes on her hair and shaves her legs more often than I do) what her cousin wanted, and explained a little bit about the store. She promptly told me that she would not be comfortable even going into a store like that (all I told her was that it was a line of lingerie meant for grown women, and that they had a line for younger girls. I assured her that she wouldn’t have if she didn’t want to – in fact, neither will I: my niece will be receiving a check from us instead. Ideally, my own daughter will grow up knowing her value and worth based on her own terms; not some ad or poster displaying scantily clad, underfed clothes hangers. That’s not sexuality, people – that’s advertising!

    • Lisa

      What are you talking about? This is Merida from Brave: http://collider.com/wp-content/uploads/brave-wallpaper-merida.jpg
      She literally looks like the average teenage girl.

      • Celeste J

        They remade her look. Her face was slimmed down and her hips got wider. I think they went back after public outcry.

    • Celeste J

      This. Love.

  • Kelly

    What ever happened to little girls wearing cotton underwear with the days of the week on them! They do not need to be wearing lace, let along THONGS with terms suggesting sex.

  • Sam Davis

    Oh plz! Im sure u wore thongs in high school…btw ur daughters not a preteen or”tween”

  • Lisa

    Victoria’s Secret sells countless varieties of full cotton underwear. No one is making your daughter wear a thong. I’ve been shopping at Victoria’s Secret since I was 13 and my mom only let me choose from the cotton panties. I bought my first thong in college.

    • averagejoeusername .

      What a fantastic response. The problem is it is much easier for parents to blame faceless corporations than admit they failed at their job of parenting. I remember the malls of my youth selling hip-hop apparel but not only did I never purchase any, I never became a hip-hop artist nor a thug-type criminal. Suggesting that a mall store carrying lingerie will turn innocent girls into sex-crazed women is beyond absurd. I suppose the sports stores turn kids into pro football players?

    • Celeste J

      It’s all part of desensitizing young girls and instilling an unrealistic body image in them from an early age. A child has no business being in that store. And you’re right, it’s not the corporation that’s the problem, it’s mothers who allow their daughter to walk in that disgusting store.

      • Lisa

        You are completely deluded. If your idea of a desensitized child is one who looks at tall, fit women instead of one who sees famine and war, then your world view is seriously distorted. Have you ever even BEEN inside a VS store?! They sell BACKPACKS and WATERBOTTLES and HOODIES. The sexy lingerie part of the store is COMPLETELY separate. If your daughter can’t handle seeing other women’s bodies then I assure you it’s her own insecurity- not the bodies of other women- that’s the problem. You can’t teach your daughter that she needs to dismiss or deride other women’s bodies to feel better about her own. That’s bad for her self-esteem and it will never make the real issue go away. If you can’t help make your daughter feel beautiful and love her body without calling the VS girls names, then maybe you shouldn’t be a parent.

        • Celeste J

          Bahahaha! You’re hilarious! You apparently don’t understand the concept of desensitization. By selling BACKPACKS and WATERBOTTLES (which should be two words, btw) and HOODIES, they are getting girls comfortable with being in the store. They walk past the other items and get used to the idea of wearing them. And you can’t tell me they don’t go over there and buy cute panties. Young girls and women are dressing like whores and this company, among others, make it seem okay. Yes, a lot of mothers are at fault for letting their daughter out of the house like that, but you and I both know that not every parent is aware of what their daughter does when she leaves the house. I have walked in that store, but all I bought was some body spray because everything else was too trashy and overpriced. Just the fact that you defend it shows how desensitized you are because you don’t see it as a big deal. Nowhere in my comment did I say I teach my girls to dismiss or deride other women’s bodies. I just said it’s an unrealistic stereotypical body type. If grown women want to dress like prostitutes to attract misogynistic men who only view them as sex objects, then that’s on them, but that company has no business marketing to young girls. I didn’t call anyone names – you are the one showing your poor upbringing by telling me I shouldn’t be a parent. That just made you look rude and ignorant.

  • Pilgrim22

    My granddaughter and all her friends shop Victoria Secret/Pink and none of them buy the lacy or the thongs. They have tons of stuff. They love the Pink label on their sweat pants. I’m very much a conservative, but I’m not a fuddle duddie, there’s plenty of cute wholesome stuff there. You’d be surprised to know that most middle school kids don’t even want to dress provocative, but they do want to dress cute. Oh, and for the record, who even knows what a middle school child has on as underwear.

    • Celeste J

      Oh, and for the record, who even knows what a middle school child has on as underwear.

      Their boyfriend that they bought it for. Don’t delude yourself.

      • Lisa

        If you raise your daughter to focus on her education and value “As” over boys, then no one will have a problem. I didn’t have a boyfriend in middle school.

        Stop tryin to pin your job as a parent on others.

        • Celeste J

          Judging from your grammar and spelling, you didn’t value “As” quite so much, either.

          • Lisa

            You clearly don’t know how apostrophes work if you think it’s “A’s.” No possession there. No apostrophe. The fact that you’re resorting to grammar correction as an argument just makes you look silly. I graduated valedictorian from high school in the hardest classes offered. I definitely cared. Either way, I’m not desensitized. Quite the opposite. You should get on your hands and knees and thank God for the fact that glitter underwear and skinny bodies are what’s “desensitizing” your daughter and not having her home blown up while she’s at school. Get some perspective. Good day.

          • Celeste J

            I graduated Valedictorian, too! Neato! Actually, that apostrophe was a mistake when I was trying to get the quotation marks on my jacked-up keyboard to work (I had to keep hitting the button and didn’t notice it). I know how they work. You seem to have some anger issues, so, good day to you too.

 
 
 
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Why connect with Kevin Jackson?
Kevin Jackson was supposed to star in the TV show 'Man vs Wild', but the network did not want kids thinking 'lava is safe to eat'.