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The idea of “marketing” irks me. I understand why it exists; however I have seen it used for evil. Liberalism is evil, and its marketing heavily. Conservatism is not marketed much at all.

So when I read about a “big girl model,” it made me think about the group who tells us what’s hip, trendy, a al mode; and what isn’t.

Madison Avenue marketing firms are dominated by Liberals. They are told what to present as “beautiful,” which implies what is not.

However, Madison Avenue may finally be waking up to the fact that we are all different, with different tastes and likes. The definition of beauty also differs for person to person.

Tess Holliday is a plus-size model, who recently signed with MiLK Model Management in January. Tess shared her first agency shoot on Instagram Monday, showcasing black-and-white images photographed by Catherine Harbour, the 29-year-old poses in a T-shirt and briefs.

“So thrilled that I can finally share these images,” she captioned one image.

“I shot with @catherineharbour in London last month & this was the result … Thanks to my agent for pushing me out of my comfort zone!”

Holliday hopes to change the landscape of the fashion industry.

“I think if someone doesn’t look at an image and feel something, you haven’t done your job,” she told the Daily Mail. “Whether it’s a negative or positive, it should evoke something in them. That’s what I’ve always done with my work, I want to challenge society’s perception of ‘beauty’ and what’s acceptable in our industry and the world. There is no one way to be a woman, or to be beautiful. We all deserve a place.”

Holliday has been making a name for herself by breaking down beauty barriers, when in she started the hashtag campaign #EffYourBeautyStandards and encouraged women to share photos of themselves in a move of self-love.

“I created the hashtag [#EffYourBeautyStandards] because I was tired of being told what I could and couldn’t wear by the media and how I should cover my body because of my size,” she told The Huffington Post at the time. “I decided ‘eff that,’ I will wear what I want!”

I think the Conservative movement could use thinking like Tess’. We need to SET the trend, and not continue being what Liberals have defined us.

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