Rush & Hannity Out on Major Network?

Hannity Limbaugh

I predicted that there would be a shake up in radio soon. The stations can’t afford to pay high syndication costs to people who are no longer moving the needle. And now we hear from Politico that two of the most successful names in radio, Rush Limbaugh and Sean Hannity, will soon be dropped by Cumulus Media, the second-largest broadcaster in the U.S., according to a published report.

 

I know of at least three markets who dropped Hannity because they said the syndication costs ate up most of the profits. They preferred to go with either local talent or newer syndicated talent.

take our poll - story continues below

Should Brett Kavanaugh withdraw over sexual misconduct allegations?

  • Should Brett Kavanaugh withdraw over sexual misconduct allegations?

  • This field is for validation purposes and should be left unchanged.
Completing this poll grants you access to The Black Sphere updates free of charge. You may opt out at anytime. You also agree to this site's Privacy Policy and Terms of Use.

Trending: Did Kavanaugh Accuser Send SAME Letter About Gorsuch

Rush and Hannity are good on radio, as are the other handful of conservative political pundits. However, I have said for some time that if you’ve heard two shows by noon, you have all the news that is fit to print. After that, it’s mostly regurgitation. Frankly, it’s time for additional people with differing perspectives.

This move could affect up to 40 markets, though some say that it’s just a negotiation tactic. I say it isn’t. Expect major changes in the radio industry over the next year going forward.

 

Join the conversation!

We have no tolerance for comments containing violence, racism, vulgarity, profanity, all caps, or discourteous behavior. Thank you for partnering with us to maintain a courteous and useful public environment where we can engage in reasonable discourse.