Even across the pond, people manage to get “bum-hurt” about the Krispy Kreme Klub because of its unfortunate acronym; ignoring the even MORE unfortunate SPELLING of all three.
A Krispy Kreme franchise in Hull, England promoted the “klub” along with some other hateful and spiteful activities such as “Face Painting”, “Colouring Tuesday”, and “Board Games Galore.”
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“We do believe this was a completely unintentional oversight on the part of our longtime franchise partners in the UK,” Watson wrote. “They have taken quick and appropriate actions to remove the materials online and in-shops, and have wholeheartedly apologized to their consumers. They have also assured us that they will be taking greater precautions with their publicity materials in the future.”