Starbucks Token Store

We’ve heard the term “token” used in a derogatory fashion; well here is where it certainly applies.

Starbucks–the whitest franchise in America–has decided to open a BLACK Starbucks…in Ferguson.

Starbucks is famous for “urban avoidance,” so much so, that Garmin could use Starbucks locations to guide people away from “black neighborhoods.”

Yet, the racist CEO who wants to have a race discussion has decided to put up a symbolic store in the home of the Second Civil Rights movement.

I’m sure Mayor Knowles of Ferguson can hardly contain himself.

From STLToday:

Fresh off a poorly received campaign to spur conversations about race, Starbucks CEO Howard Schultz isn’t shying away from the topic: His company plans to open its first store in — you guessed it — Ferguson.

take our poll - story continues below

Which Democrat Presidential Hopeful Has The Wildest Campaign Promise So Far?

  • Which Democrat Presidential Hopeful Has The Wildest Campaign Promise So Far?  

  • This field is for validation purposes and should be left unchanged.
Completing this poll grants you access to The Black Sphere updates free of charge. You may opt out at anytime. You also agree to this site's Privacy Policy and Terms of Use.

Trending: Finnish Scientists Prove Man-Made Global Climate Change is a SCAM

That’s according to Fortune Magazine, which reported Wednesday that Schultz made the comments at a conference hosted by digital media company NationSwell.

Starbucks took some lumps on social and traditional media a month ago after unveiling its “Race Together” campaign, in which baristas were instructed to write the words on customer drink orders and start conversations about race relations.

Customers and commentators, though, apparently didn’t like the idea of being pushed into conversations on the uncomfortable topic, before or after their morning coffee. They took to social media to make that clear.

Why isn’t Starbucks rolling out a LOT of stores in black neighborhoods, and not just ONE?

Our team has more planned for Starbucks, as The Black Sphere Executive Director is arranging to meet with CEO Howard Schulz to discuss race.


Join the conversation!

We have no tolerance for comments containing violence, racism, profanity, vulgarity, doxing, or discourteous behavior. If a comment is spam, instead of replying to it please hover over that comment, click the ∨ icon, and mark it as spam. Thank you for partnering with us to maintain fruitful conversation.