Whoa: Fox News Makes Another MASSIVE Announcement
Undoubtedly FOX News is in a state of turmoil.
The departure of Megyn Kelly followed closely by Bill O’Reilly put the network in a precarious position.
However, in chaos there is opportunity.
Tucker Carlson has been a breath of fresh air in the line-up, and executives continue to tinker with other on-air talent. During this time, one would expect the ratings to suffer a bit.
However this latest move may show more of a shift than some who view FOX News as “conservative” may tolerate.
In what some say is the network jettisoning any vestiges of former CEO and now deceased Roger Ailes, the network is dropping its slogan, “Fair & Balanced.”
Though Fox is far from conservative, they have certainly come closer to real news than their competitors.
Nevertheless, according to TheBlaze,
New York Magazine’s Gabriel Sherman reported Wednesday that Fox News decided to shed its longtime motto last August, when Ailes was pushed out in the wake of a series of sexual harassment allegations against him. One insider told the outlet that the slogan had “been mocked” while another executive said the tagline was “too closely associated with Roger.”
A spokesperson for Fox News confirmed to TheBlaze that the network has not, in fact, used the popular slogan since August in any of its marketing materials, but added that “the shift has nothing to do with programming or editorial decisions.”
According to Sherman, Fox News management has instructed executives to use one of the network’s other, lesser-known slogans: “Most Watched. Most Trusted.”
Ailes first coined the “Fair & Balanced” slogan, which became synonymous with the Fox News brand, when he founded the network in 1996. In fact, Ailes saw the motto as a mantra necessary for the news channel’s success.
Rumors abound that Murdock sons are less conservative than their father.
One has to wonder why Fox would change the recipe so dramatically, given the network’s dominance for the past decade or more.
Ailes reportedly said,
“If you come out and you try to do right-wing news, you’re gonna die. You can’t get away with it,” he once told a reporter, according to Sherman.
Supposedly, Ailes cared so much for the slogan that he would hold seminars to discuss the “Fair & Balanced” tagline with staff members.
But Ailes is dead, and so is the slogan.
Certainly the formula of CNN and MSNBC have failed. Whatever ratings surge they may currently enjoy is surely short-lived.
Only time will tell how Fox recovers or if they recover at all.
Our bet internally is that Fox will indeed recover and end up better than ever.