TRUMP CELEBRATES: NFL Thursday Night Football Ratings are in
The NFL has been dying a slow death for a few years. But after the Trump Effect, the league began its accelerated “death spiral”.
In what should have been a BOON for the NFL, they got another in a series of disappointments on Thursday Night Football.
If all press is good press, then the stadium should have been full, and the ratings through the roof. But Thursday night proved to be anything but a rebound for the Not For Long, Roger Goodell-run politically correct sport formerly known as American football.
As Deadline described the event,
There were weather issues, national anthem protest concerns and a helmet-to-helmet hit from the Chicago Bears’ Danny Trevathan that put Green Bay Packers receiver Davante Adams in the hospital last night on the season kickoff of CBS’ Thursday Night Football.
Despite all that, and a 47-minute delay after the first quarter due to lightning, Green Bay beat the Bears 35-14 at Lambeau Field. The weather couldn’t slow the Packers down once the game restarted and, with players and fans linking arms in unity, no one took an increasingly controversial knee last night during “The Star-Spangled Banner.”
Not even one of the NFL’s biggest rivalries could save the day.
The article continues,
However, it still was not a good result for CBS and the NFL as the matchup went late and delivered 9.9/18 in metered market ratings. That’s down 13% from the 2016 TNF opener on CBS and NFL Network when the New York Jets beat the Buffalo Bills 37-31. In the first of five TNFs that CBS has this year, last night’s game was shown on NFL Network and made its live debut on Amazon Prime.
If you’re thinking, “There was lots to compete with the NFL, and the game proved boring,” think again.
As Deadline points out,
On a night of no competition from the other nets and with the matchup being shown live on Twitter, last year’s September 15, CBS kickoff game ended up with 15.4 million viewers and a 5.4/21 rating among adults 18-49. The start of the third season of TNF on the House of Moonves, those 2016 numbers were a 27% and 29% fall, respectively, from the 2015 TNF debut on CBS and NFL Network.
As for Thursday’s overnight numbers, the latest decline comes as the league, broadcasters and cable networks are biting already chewed nails over last year’s ratings and what could be coming down the line.
While ratings this year overall are actually up a tiny bit over last year right now, the 2016-2017 NFL season saw a nearly 10% decline from the year before. That’s a big hit for the big-money league, and the sting is being felt again with the likes of heavyweight Sunday Night Football hurting this year. Then, there is the increased political spotlight in the usually conservative NFL after President Donald Trump called for a boycott of the league and berated players for following now ex-San Francisco 49er Colin Kaepernick publicly protesting police brutality and racial injustice by not standing for the national anthem. Last night’s linking of arms by both teams was an attempt to deflect some of that attention.
Did you get that? No competition.
I was at my son’s baseball game, and I forgot the game was on. I heard one dad report the score, a blowout. The other dad wasn’t at all interested in the game either.
I recall when I would have kicked myself for having missed at least knowing the score. I had no idea of the score, until I got curious about the stats.
Interestingly, I overheard one lady who was a Packers fan say she was burning a jersey. I didn’t even know the player.
President Trump won’t let up. You can bet he will continue to slam the NFL, particularly ratings. Unlike ratings on Trump, America gets real ratings on the NFL, because advertisers require real numbers. So, the NFL can’t hide their slide.
And the president’s bashing of the NFL ripples throughout industry. The president taunted owners, saying they are “afraid” of their players. He challenged the NFL stop the “disrespectful” attitude towards the flag.
“They can stop it. They have rules for everything: You can’t dance in the end zone. You can’t wear the pink socks, relative to breast cancer…They have rules for everything.”
Until the NFL makes amends with fans, they will find, this is not a short-term boycott. I haven’t watched football in a year, and I don’t miss it. If they allow too many former fans to find something better to do, the fans will do exactly that.