Not long ago NBA league commissioner Adam Silver demanded support of Black Lives Matter from NBA teams.
The NBA wanted to prove to America that it cared about its Black “slaves”, the term Jesse Jackson used to describe Lebron James, when he was paid $7 million by Cleveland Cavaliers owner Dan Gilbert. James wanted to leave for Miami, and Jackson accused Gilbert of paying “slave wages” to Lebron.
That should have set the stage for what was to come for the NBA in its dealings with Lebron.
Fast-forward a few years and Lebron James returns to virtue-signaling. The man who recently purchased Katherine Hepburn’s home for $36.8 million laments the plight of Blacks in America. And his sentiment infuses itself into the league he hired on to help.
Lebron woke (and broke) the NBA. The league even painted Black Lives Matter on the court. And if that wasn’t enough they put Black Lives Matter on the table skirts where announcers sit, so nobody misses their commitment to Black people. Now, each time games cut to commercial, the BLM showed prominently for all the world to see.
Silver said at the time at the time of the NBA’s stance:
‘Hey guys, this is what we’re going to do to support our players. Our league is overwhelmingly comprised of African American players. This is important. This is a partnership. We need to work together to get through this season and into next year,’
Along with Black Lives Matter on the court and elsewhere, Silver went further. He allowed message to be put on the jerseys. Of the league’s 350 players, 300 chose to wear jerseys with social justice messaging, messages agreed upon by the National Basketball Players Association and the NBA. The approved message are as follows:
Black Lives Matter, Say Their Names, Vote, I Can’t Breathe, Justice, Peace, Equality, Freedom, Enough, Power to the People, Justice Now, Say Her Name, Sí Se Puede (Yes We Can), Liberation, See Us, Hear Us, Respect Us, Love Us, Listen, Listen to Us, Stand Up, Ally, Anti-Racist, I Am A Man, Speak Up, How Many More, Group Economics, Education Reform and Mentor.”
Apparently America reached its limit.
Ratings are in the toilet. Actually, that statement would be more true if the toilet sat at the bottom of the Marianas Trench.
The league struggles to retain viewership. We’ve already reported on this year’s NBA Finals games. Most people can’t tell you who is playing in the championship. And the games are recording the lowest rating in history.
According to Sports Illustrated, Game 3 of the NBA Finals drew just over 5 million viewers.
Sports Illustrated and other Leftists blame everything but reality for the dramatic falloff in viewership. But we all know the real reason. America sickened of pretentious, rich, Black racist assholes wearing their social justice bullsh*t on their sleeves.
Apparently the league agrees.
According to Outkick the Coverage, Adam Silver wants to return to normal.
“We’re completely committed to standing for social justice and racial equality and that’s been the case going back decades. It’s part of the DNA of this league. How it gets manifested is something we’re gonna have to sit down with the players and discuss for next season,” Silver told NBA Countdown.
“I would say, in terms of the messages you see on the court and our jerseys, this was an extraordinary moment in time when we began these discussions with the players and what we all lived through this summer. My sense is there’ll be somewhat a return to normalcy, that those messages will largely be left to be delivered off the floor,” he added.
He also seemed to be in touch with fan reception of the Black Lives Matter messaging: “And I understand those people who are saying ‘I’m on your side, but I want to watch a basketball game.’”
If Adam Silver believes he can have his cake and eat it too, he’s mistaken.
If the NBA doesn’t drop this tepid reaction, fans won’t return. The NBA must admit it made a mistake. And they aren’t the only ones.
Roger Goddell of the NFL will soon suffer the same fate. And let’s not forget: he started it.
At one point the NFL found a bit of a compromise. They wrote off Kaepernick, and a semblance of order was restored. Then some other Black person was killed by a cop, and Goddell couldn’t start kissing Black asses quickly enough.
The social justice balloon just got popped. #GoWokeGoBroke is the new catchphrase. Americans are not racists, but we are realists. And if you keep calling us what we are not, we eventually fight back. The public won’t go back to supporting sports, until sports understands who the real bosses are.
And here’s a hint for all the leagues. The real bosses are not the bullsh*t artist Black players who use fake stats and fake narratives in attempts to improve their public perceptions and Q scores. The real bosses are hardworking, taxpaying citizens who vote with their pocketbooks.
For those keeping score: Trump and America 1, Sports Teams 0.
Understand that this mea culpa by the NBA is not just a win for Americans wanting sports to return to sports. This is a win for President Trump. Democrats wanted Kaepernick and James to win in the battle of public opinion. They lost. Big.
Americans spoke loud and clear. And this translates to more than the 2021 NBA season. This translates to November 3. Because the same sentiment that wrangled in leftism in the NBA will reign it in at the voting booths.