The Oil and Gas industry launched a new campaign this week. And they’re taking on the leftist hypocrisy.
President Biden thinks it’s a good idea to shut down the pipeline. And to cripple the oil and gas industry. But it’s just one more way democrats continue to attack America.
However, Chris Wright, the CEO of Denver-based Liberty Oilfield Services, isn’t taking Biden’s hits laying down. And now that clothing retailer North Face jumped into the fight, they’re getting a lesson in fossil fuels.
They kicked off their campaign by putting up billboards around North Face’s Denver offices. Further, they launched a website alongside a social media campaign, dubbed “Thank you, North Face.”
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The idea originated when North Face denied an order of jackets to a Texas oil and gas company.
Apparently, the apparel company thought an affiliation with the gas and oil industry was a bad idea. There’s just one problem.
Now Wright makes no bones about trolling the Denver company- effectively making their message clear.
“We made you!” Ironically, North Face didn’t seem to know that.
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There’s “no chance that North Face could exist as a company or an organization without oil and gas,” Wright told Fox Business Thursday.
Fossil fuels are needed to make the petrochemicals that are used in the plastics, nylon, climbing ropes and more that North Face sells, Wright says. Oil and gas products fuel the factories that manufacture the goods. And fossil fuels are the backbone for shipping North Face products around the world.
So when North Face apparently shunned the oil and gas industry by reportedly refusing to fulfill the jacket order for Texas-based Innovex, Wright said the move was the height of “crazy hypocrisy.”
Of course, now North Woke refuses to comment. It’s likely quite embarrassing that being “woke” clearly backfired.
Originally, the feud started when Innovex Downhole Solutions tried to prepare for the holidays. Innovex didn’t expect any issues, considering they’d ordered from North Face before.
“I was surprised but not surprised if that makes sense,” Innovex CEO Adam Anderson said.
Innovex is based in Houston and has nearly 100 workers in the Permian Basin.
Each year, the company gets a Christmas gift for its employees. This year, it was supposed to be a North Face jacket with an Innovex logo, a company Innovex has ordered gear from in the past.
The company providing the jackets said The North Face doesn’t want to support the oil and gas industry in the same way they’d reject the porn industry or tobacco industry.
“They told us we did not meet their brand standards,” Anderson said. “We were separately informed that what that really meant is was that we were an oil and gas company.”
The irony of The North Face denying service to an industry that provides its ability to make and sell its products isn’t lost, either.
“The recreational activities they encourage are all ones that require hydrocarbons to make the products, to provide the means to get to whatever activity folks want to perform,” Anderson said. “It’s just so intertwined with everything that we do.”
Everything is right. It’s a position Anderson wants to convey to The North Face and the rest of the world. So, he responded to The North Face via LinkedIn, penning a 4-page letter about the oil and gas industry’s importance to modern life. It quickly went viral.
“Hydrocarbons are important not only to energy but to most the products we consume and utilize today,” Anderson said.
Innovex still got the jackets but through a different outdoor recreation company.
And that’s where Wright stepped in. Who wouldn’t love to make a few leftists eat a little crow?
The seven billboards are going up around the Denver offices of the VF Corporation, the North Face parent company. One billboard says: “That North Face puffer looks great on you. And it was made from fossil fuels.”
Wright says he hopes the campaign will spark an honest conversation about the role fossil fuels play in the economy as well as climate change, which he says is real. And maybe driving by the billboards will give North Face employees a chance to reflect on how the oil and gas industry makes their lifestyle possible, from the jacket they wear to the kayak they took out last weekend.
Perhaps North Face will realize their “oil and gas is evil [stance] is kind of silly because my whole lifestyle depends on it, and all the products I enjoy in the outdoors are made out of it,” Wright said.
The Twitter back and forth is pretty funny, if you have some time to kill. Especially under @AlaskaFatCat.
Gotta love those delusional little leftists!
Congratulations. This will drive North Face to work harder to find non petroleum sources for their materials.
— Scott (@alaskafatcat) June 4, 2021
He seems to think North Face will take inspiration from the backlash. But you don’t have to follow the tit for tat to know this will soon make headlines again. I predict both of these will soon happen: North Face will have a Macy’s moment, and be forced to close down a good chunk of the operation for offending conservatives. Further, like Nike, they will soon post massive losses for their failure to love America and support the way we built this place.